Marketing Coordinator

Address 1111 West 6th Street, Austin, TX, 78703, US

Compensation $55,000.00 - $60,000.00/year

Schedule Full time

Job Type Permanent

Remote, based in Dallas, Austin, or Nashville | Full-Time, Exempt | About 20% Travel

“Connecting through Celebration” is our purpose and what we strive for every day with our team members, guests, and communities.

The Role: Susie Cakes is seeking an exceptionally organized, detail-oriented Marketing Coordinator to support local and regional marketing efforts across social, digital, PR, events, and community partnerships. This remote role partners closely with the Head of Brand Marketing, local bakeries, vendors, and agencies to manage multiple work streams and ensure marketing initiatives are executed accurately, on time, and in alignment with the Susie Cakes brand.

The position requires strong organization, precision, initiative, and follow-through, with occasional travel to support events, bakery openings, and other key marketing initiatives. Candidates must be based in the Dallas, Austin, or Nashville metropolitan areas.

• Manage the social media content calendar, aligning content with brand promotions, product launches, seasonal moments, and emerging trends.
• Partner with creators, photographers, interns, and influencers to develop engaging, on-brand content from concept through execution.
• Schedule and publish Instagram and Tik Tok content, including writing compelling, on-brand copy.
• Manage community engagement across comments, DMs, tagged posts, and brand mentions.
• Identify, secure permissions for, and organize user-generated content for amplification and future use.
• Monitor social trends, platform updates, and best practices, recommending opportunities to improve performance and engagement.

• Coordinate logistics for influencer partnerships, PR requests, donations, events, and marketing activations.
• Manage product orders and fulfillment details, including pickup and delivery coordination with internal and external partners.
• Develop PR briefs that clearly communicate campaign objectives and priorities to agency partners.
• Review and approve intern timesheets and maintain accurate documentation.

• Build and maintain website product pages and promotional content.
• Coordinate in-bakery marketing updates across locations.
• Review and approve SMS campaigns for accuracy, brand alignment, and engagement.
• Develop content supporting brand storytelling, AI-driven search visibility, Pinterest, and other digital initiatives.

• 1–3 years of experience in marketing, social media, brand coordination, or a related field.
• Exceptional organizational skills and meticulous attention to detail.
• Strong project management and time management skills with the ability to meet deadlines in a fast-paced, remote work environment.
• Proactive self-starter who takes ownership and approaches new challenges with initiative and resourcefulness.
• Excellent written communication skills with the ability to tailor messaging across channels and audiences.
• Experience managing Instagram, Tik Tok, Pinterest, Linked In, and other social media platforms using current best practices.
• Comfortable interacting with customers across social media and online communities while maintaining a consistent brand voice.
• Experience with consumer, hospitality, retail, food & beverage, or lifestyle brands is preferred.

• Bachelor's degree required;
  Marketing, Communications, or a related field preferred.

• Must reside within a reasonable commuting distance of a Susie Cakes bakery location (approximately 30 miles) to support occasional on-site needs, quick-turn projects,…