Copywriter

Copywriter

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The Copywriter conceptualizes and executes marketing materials and promotional copy for all marketing channels, including print, web, email, digital, video, and social media. The ideal candidate is self-motivated and can work effectively both independently and as part of a team.

• Writes and edits a broad range of strategic and engaging copy, including emails, print and digital ads, brochures, web content, posters, sales tools, video scripts, articles and event materials
• Collaborates with art directors, designers, and other writers to develop creative concepts that meet marketing objectives and brand requirements
• Studies products and services to understand key selling features that promote the brand
• Manages work and communicates about project status in team meetings and project management software
• Participates and contributes to brainstorming sessions
• Interacts with stakeholders to discuss their needs and objectives, and helps solve creative challenges
• Presents concepts to internal team in an engaging and effective way
• Utilizes a library of reference materials to ensure accuracy of all claims
• Organizes workload and exercises efficient time management to meet multiple deadlines on time

• Bachelor's Degree with a focus in Journalism, Marketing, or Communications
• 3+ years of experience
• Ability to execute for all media platforms
• Excellent written communication, editing and proofreading skills
• Conceptual thinker with a diverse writing and creative style
• Demonstrates a solid understanding of branding and product marketing
• Strong organizational skills
• Commanding presentations skills
• Flexible, adaptable, resourceful and proactive, with an ability to meet deadlines with changing priorities

• Familiarity with Asana project management system a plus

• - Remote work provides a flexible work/life balance
• - Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
• - Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
• - Comprehensive health benefits new hire eligibility starts on day 1 of employment
• - Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.

At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.

For full-time positions, Kaplan has three salary grades. This position is Salary Grade A: $31,200 to $78,647. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. We are an equal opportunity employer and comply with all applicable federal and state wage laws.

Remote/Nationwide, USA

Employee

Marketing

00091 Kaplan Higher ED

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer andall qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex.

We…