Media buyer in iGaming

Описание: SOFTCONSTRUCT develops iGaming products and acquires traffic through paid advertising channels.

• Launch, manage, and scale campaigns across Traffic Junky, Traffic Stars, Exo Click, Propeller Ads, and similar ad networks
• Develop and execute media buying strategies for iGaming products
• Manage budgets, bidding strategies, and targeting to maximize ROAS and LTV
• Test and optimize creatives, landing pages, placements, and funnels
• Analyze campaign performance and identify growth opportunities
• Track KPIs including CPA, ROAS, LTV, CTR, and conversions
• Build and maintain relationships with ad network and media platform representatives
• Develop placements on major local media platforms for brand awareness and performance
• Work closely with Product and Creative teams to adapt campaigns to different traffic sources
• Monitor competitors and new trends in iGaming media buying
• Build transparent reporting and establish performance benchmarks for new traffic sources

• 3+ Years of hands-on Media Buying experience in iGaming
• Strong practical experience with ad networks, especially Traffic Junky, Traffic Stars, Exo Click, Propeller Ads, or similar
• Understanding of sports betting and gambling products, their monetization, and acquisition funnels
• Experience managing paid traffic budgets and optimizing campaigns based on performance data
• Strong analytical and testing mindset
• Ability to work independently and take ownership of a traffic channel
• Good communication skills and ability to work with Product, Creative, and Marketing teams
• Nice to have: experience with major local media platforms, DSP experience, existing relationships with ad network account managers, experience working directly inside an iGaming or betting product.

Remote work across the EU.