Growth Marketing Manager; CRO & Lifecycle); f​/m​/x; Remote

Growth Marketing Manager (CRO & Lifecycle) (f/m/x) - 100% Remote Remote:
Austria | Cyprus | France | Germany | Portugal | Spain | United Kingdom

Education is the most powerful lever for driving the transition to a sustainable society. That’s why we’ve built a university dedicated to educating and empowering the change‑makers of tomorrow. We offer accredited degree programs designed to equip learners with 21st-century competencies while providing access to a world‑class network of experts to maximize their impact.

As a remote‑first institution, we use technology and AI to enable flexible, personalized learning - accessible from anywhere in the world.

We are proud to be the first EdTech startup in Europe with a fully state‑recognized university license and to be ranked among the Top 20 EdTech startups globally .

We believe that transforming education requires rethinking how we teach. At Tomorrow University, we move beyond the traditional, teacher‑centered approach and embrace a student‑centric learning model . Our goal is to equip learners with the essential skills and mindset needed to create global impact, supported by a vast network of change‑makers.

At Tomorrow University, we leverage science and technology to enhance learning while fostering a global community for continuous growth and impact. Our students learn by applying their knowledge to real‑world challenges and engaging with world‑class educators, mentors, and partners from around the globe.

Be aware that all of our positions are completely Remote but our working hours are Central European Time (+/- 2h)

Every month, hundreds of people tell us they are interested in a Tomorrow University degree. Too many disappear before they ever speak to anyone. Your job is to improve that.

The marketing team works across three parts of the funnel: create demand, acquire demand, convert demand. Four people own that work between them.
You own conversion.

Your main question is simple: how many prospective students turn into admissions calls or applications? From the moment a lead enters the funnel, you own the journey that helps them take that next step. That includes the messaging, timing, events, nurture, and reactivation.

You will work closely with Sales and Admissions. Their feedback from calls should shape what happens earlier in the funnel, and the weekly funnel review should lead to concrete changes in what we send, when we send it, and to whom.

We want someone who sees CRM as more than a set of automated sequences. These are people considering a significant education decision, and the job is to make our communication useful, relevant, and personal at scale, including through thoughtful use of AI.

Turn new leads into sales conversations and applications

• Own the journey from new lead to booked call or application across email, Whats App, events, and product.
• Build nurture journeys by program, audience, and funnel stage, rather than sending everyone through the same sequence.
• Test messaging, timing, frequency, and channel mix, and track the impact on lead-to-call and lead-to-application conversion.
• Run the monthly university newsletter, including planning the content, writing and editing it, coordinating inputs across the university, and tracking performance.

• Build a structured approach to re‑engaging people who have previously shown interest in a degree but have not applied or enrolled.
• Develop and test reactivation campaigns across email, Whats App, events, program previews, assessments, and other formats. Track what works by program and audience so future intakes benefit from those…