Marketing Business Analysis; Campaigns

Marketing Business Analyst | Remote | Healthcare

Our healthcare client is seeking a Marketing Business Analyst to support campaign reporting, marketing analytics, KPI tracking, and data-driven insights across multiple business lines and channels.

This is a 3-month contract with potential for conversion
, working 40 hours/week
, with a mid/late October start
. The role is remote, with a strong preference for candidates based in Minnesota or Houston, TX
.

• Own monthly campaign reporting and performance analysis
• Track campaign activity, KPIs, and performance across channels
• Build and maintain audience/campaign lists
• Create recurring and ad hoc reports with minimal oversight
• Analyze performance against benchmarks and historical results
• Translate data into clear, actionable insights and recommendations
• Develop and maintain dashboards/reporting using Excel and Power BI
• Partner with marketing and commercial teams to understand business goals and campaign outcomes
• Help tell the story behind the numbers and communicate what the data means to stakeholders

• 5+ years of marketing, marketing analytics, or related experience
• Bachelor’s degree in Marketing or a related field
• Strong Excel skills and experience managing reporting deliverables
• Strong analytical and critical-thinking skills with excellent attention to detail
• Ability to work independently, manage multiple priorities, and move projects forward
• A curious, investigative mindset — someone who enjoys figuring things out rather than simply taking orders
• Strong communication skills and the ability to turn data into a clear narrative
• Comfortable working in a fast-paced, matrixed environment with shifting priorities

• Healthcare industry experience
• Power BI experience
• Experience supporting multiple brands, channels, or lines of business
• Experience with Adobe Analytics
• Experience creating data-driven presentations and storytelling materials

The ideal candidate is highly organized, self-directed, curious, and comfortable taking ownership
. This role is less about having a deep technical stack and more about being able to understand the numbers, identify what matters, and clearly explain what the data means and what should happen next.