Chief Marketing Officer

Ivy Fertility is one of the nation's leading fertility and reproductive health platforms, operating a growing network of clinics across the United States. The organization combines clinical excellence with a patient-first model of care, supporting individuals and families through every stage of their fertility journey. Backed by InTandem Capital Partners, the company is entering its next phase of growth — deepening its brand presence domestically while continuing its selective expansion into international markets.

We are looking for a full time, Chief Marketing Officer to join our team!

The Chief Marketing Officer leads the marketing and patient-acquisition strategy for a national multi-clinic fertility practice. This is a growth and revenue role with a high-visibility seat on the executive leadership team, reporting directly to the CEO and partnering closely with the Board, clinical leadership, physicians, M&A, People, and Legal/Compliance teams. The CMO owns the top of the patient funnel — local market awareness, lead generation, conversion to consult, referring-physician relationships and regional reputation - and is measured on volume, cost-efficiency, and service-line mix, online reputation - not just brand metrics.

The ideal candidate blends healthcare/patient-acquisition marketing and sales expertise with rigorous, data-driven performance management. This is a remote position and will require travel to satellite clinics as needed.

Key Responsibilities:

• Manage and optimize a multi-million dollar marketing budget across paid media, social media, agencies, Mar Tech stack, and events/sponsor ships for multiple brands
• Own the patient acquisition funnel end-to-end: awareness website visit lead scheduled consult new-patient start.
• Build and execute an integrated marketing strategy across digital (SEO/SEM/website, paid social, programmatic), content, referral marketing (REI-to-OB/GYN and other physician channels), CRM/lifecycle marketing, and local/regional demand-generation campaigns across all markets.
• Lead physician and clinic-level marketing (provider bios, “meet the doctor” content, individual physician digital presence) to support both patient-direct and referral growth.
• Partner with Operations and Clinic Directors to align marketing-driven demand with clinic capacity/scheduling capacity by location.
• Build and manage a marketing analytics function: attribution modeling, CRM reporting, cost-per-acquisition by channel and by service line (IVF, egg freezing, donor/surrogacy, male fertility, etc.).
• Ensure all marketing content complies with HIPAA, FTC advertising guidance, ASRM/SART guidelines, and state-specific healthcare advertising regulations.
• Hire, develop, and manage the internal sales and marketing team and manage relationships with external agencies/vendors.
• Other duties as assgined.

Measurable Goals and KPIs (Year One)1. Patient Acquisition & Funnel Performance Increase new-patient consult volume year-over-year, measured monthly against a rolling baseline.

Achieve and maintain a lead-to-consult conversion rate (benchmark, then improve quarter over quarter).Reduce average cost-per-scheduled-consult (CPA), by channel.

Reduce cost-per-new-patient-start.

Grow marketing-sourced revenue (vs. referral/organic-sourced revenue) of total new-patient revenue, tracked by attribution model.
2. Digital Channel Performance Grow organic search visibility: increase organic sessions and improve first-page rankings for priority keyword clusters (e.g., “IVF near me,” “egg freezing cost,” city + fertility clinic).Maintain paid media efficiency: keep blended CPA and improve paid-channel ROAS.Grow qualified marketing leads (MQLs) year-over-year.

Improve organic website conversion rate (visit…