Books Social Media and Digital Marketing Manager, APA Publishing Books Sales & Marketing

Job Category : BD, Products, Marketing & Sales

Requisition Number : BOOKS
003124

• Posted :
  September 28, 2026
• Full-Time
• Remote
• Salary Range : $78,000 USD to $121,000 USD

Showing 1 location

Washington, DC 20002, USA

Note: APA operates on a 37.5-hour work week with one-hour lunch breaks each day. APA sets salaries based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA.

The Book Social Media and Digital Marketing Manager develops and executes social media and digital marketing tactics to expand the profiles of APA Style, APA Books and Magination Press Children’s Books with the goal of increasing revenue and reach through strategic engagement.

The successful candidate will:

• Support day-to-day activities necessary for the successful operation of social media and digital marketing
• Be detailed oriented
• Understand how to leverage content to build sales.

Education and Experience:

• Five years + experience in social media marketing/branding or digital marketing is required
• Relevant digital book marketing experience, including advertising strategies and placements, specifically Linked In and You Tube, other social media platforms, and other opportunities.

Skills Required:

• MS Office Suite
• Hootsuite or equivalent social media aggregator
• You Tube platform
• Linked In platform
• Writing and editing proficiency
• Familiarity with Canva is helpful
• Ability to work in a highly collaborative workplace
• Enthusiasm for books, publishing, and sales and marketing
• Understanding of APA’s mission and how it relates to the publishing program

Responsibilities:

• Content Creation & Scheduling: Produce engaging, tailored content (photos, short-form video) to build community, managing daily posting across platforms.
• Campaign Management: Plan, implement, and monitor social campaigns, giveaways, and promotions to support title launches and backlist marketing.
• Author Support: Collaborate with authors on their individual social platforms, offering support and ensuring brand consistency.
• Community Engagement: Actively monitor and respond to comments/messages to foster a vibrant community and manage brand reputation.
• Analytics & Reporting: Analyze social media metrics to track campaign success and provide insights to improve future strategies.
• Influencer Relations: Develop relationships with influencers (Book Tokers, Bookstagrammers) to increase visibility.
• Trend Monitoring: Stay current on social media trends, tools, and digital marketing developments to keep content relevant.
• Other duties as assigned

About APA:

The American Psychological Association (APA) represents 146,000 psychologists, students, and affiliates, primarily in the U.S. and Canada but also in other countries around the world. APA is a scientific and professional organization with about 500 employees and is categorized as a 501(c)(3) along with its 501(c)(6) companion organization, APA Services, Inc.

APA offers a generous employee benefits program, including

Remote Work/Flexible Scheduling; a 401(k) option with employer matchof up to 4%; medical, dental, and vision insurance options and an outpatient mental health benefit; paid personal/vacation time plus 12 paid holidays;
Family/Medical Leave; tuition assistance; an Employee Assistance Program (EAP); short- and long-term disability insurance; and more.

Job Location:
Remote: APA jobs may be considered for remote work eligibility as defined in APA’s Flexible Work Policy and are subject to approval. Remote work employees may not work from the following states or U.S. territories:
Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska,…