Senior Manager Brand and Content Strategy

Senior Manager Brand and Content Strategy

Fully Remote Remote - East Coast preferred

Job Type Full-time

Description

We are seeking a strategic, commercially minded, and creative brand and content strategy leader to lead the development and execution of our corporate brand, content, and external narrative. This newly created role will build and bring the company's brand and content strategy to life across external channels, translating corporate narrative and messaging priorities set by the Director, Corporate Marketing into brand architecture, content programs, and channel execution.

Working closely with the Corporate Communications lead and senior leadership team, this individual leads brand architecture, content strategy, external channel presence and third-party amplification, while ensuring alignment across corporate marketing, communications, investor relations, and commercial marketing activities. The ideal candidate combines strong brand stewardship with exceptional storytelling capabilities and experience supporting organizations through significant business milestones, increased market visibility, and enterprise-scale corporate initiatives.

This is an enablement role as much as a stewardship one: the ideal candidate is fluent in how AI and automation are changing content creation and is energized, not threatened, by that shift, bringing new tools and ways of working to the function so the team can create better content, faster, and at greater scale.

• Own and evolve the company's brand architecture, positioning, and identity system.
• Develop and maintain brand standards, governance frameworks, templates, and brand enablement across the organization.
• Ensure consistent application of brand identity, messaging, and visual standards across all external touchpoints.
• Act as the steward of the corporate brand, driving alignment across functions, regions, and business units.

• Develop and execute the company's external content strategy across owned, earned, and shared channels, supporting corporate narrative and priorities set by the Director, Corporate Marketing, building those channels and programs as required.
• Translate corporate messaging frameworks, owned by the Director, Corporate Marketing, into narrative platforms and strategic storytelling themes for brand and content programs.
• Create compelling content that strengthens brand awareness, market differentiation, and stakeholder engagement, and drive continuous improvement in channel effectiveness and engagement.
• Establish content governance, editorial planning, and performance measurement frameworks, and identify opportunities to elevate executive and corporate narratives through integrated content programs.

• Champion the adoption of AI-enabled tools and workflows across brand and content programs, treating new technology as a lever for speed, quality, and scale rather than a risk to manage.
• Partner closely with the Marketing Services team, who own creative and content execution, to embed new tools, technologies, and automated workflows directly into day-to-day brand production without proportional growth in headcount or spend.

• Support execution of the corporate marketing acquisition integration playbook, owned by the Director, Corporate Marketing, including partnering across Marketing, Communications, Product Marketing, HR, and Leadership teams to ensure coordinated delivery.
• Ensure corporate marketing initiatives are effectively integrated across communications, brand, public affairs, and stakeholder engagement programs.
• Establish processes, operating models, and performance metrics that mature organizational delivery against strategic objectives.
• Partner across Marketing, Communications, Product Marketing, HR, and Leadership teams to ensure coordinated execution.

• Partner closely with the Corporate Communications lead to maintain consistency between internal and external messaging and brand expression.
• Support the development of external executive communications, corporate announcements, reputation-building initiatives, and key organizational messaging.
• Own corporate "About Us" content and narrative across web and external materials, ensuring alignment with brand and content strategy.
• Align brand strategy with broader corporate reputation and commercial stakeholder…