Lead of Lifecycle Marketing Job Nashville Tennessee USA,Marketing / Advertising / PR

As the Lead, Lifecycle Marketing, you manage the full spectrum of lifecycle campaigns, including email, SMS, and in-app messaging, focusing on enhancing customer engagement and driving conversions. You oversee campaign strategy, execution, and analysis across multiple channels, collaborating closely with content, design, and analytics teams to ensure seamless integration with overall marketing strategies
Your role requires analyzing performance metrics, optimizing campaigns, and continuously evolving strategies to meet business goals. You ensure campaigns are personalized, timely, and compliant with relevant regulations, providing a cohesive experience across all customer touchpoints
Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success
Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
Build dynamic, personalized content with Liquid and Mustache logic, including conditionals, loops, fallbacks, and data-driven content blocks
Configure and troubleshoot webhooks that pass real-time event and user data between the marketing platform, product, CRM, and third-party tools
Work with Product, Data, Martech and Engineering to define event tracking, user attributes, and the data needed to trigger journeys
Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
Segment customer lists and apply personalization to deliver targeted, relevant communications
Build accurate email campaigns for deployment
Conduct A/B testing to refine campaigns and improve customer engagement and conversions
Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
Ensure compliance with all marketing regulations, including GDPR, CAN-SPAM, and SMS guidelines and stay current on industry trends
Monitor and analyze performance across all lifecycle channels, optimizing based on key metrics and providing actionable insights to stakeholders

Benefits

Healthcare coverage:
Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums.
Competitive pay and equity opportunities:
Housecall Pro offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance success discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company.
Time off:
We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
Remote work:
Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
Family:
Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
Learning and development:
Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
Career acceleration:
We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
Wellness:
Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
Mental health:
Housecall Pro's monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
Office setup:
Housecall Pro provides each new…