Director, Downstream Product Marketing

Reporting to the VP of Product Marketing, Enablement & Creative Brand Studio, and partnering closely with revenue leadership, the Director, Downstream Product Marketing owns how Spring Health goes to market across new business, renewals, and upsell opportunities. This leader will also build the AI-native production engine that helps the downstream product marketing team create high-quality, on-brand work s is a full-time, fully remote position with approximately 15% travel for strategic customer forums, sales kickoffs, and team offsites.

• Own the go-to-market motion across the full revenue lifecycle, including new business, renewals, and upsell, and represent Product Marketing in revenue leadership discussions and decisions.
• Partner with revenue leaders to define the stories, proof points, and assets that help customer-facing teams win, retain, and grow business.
• Partner with Enablement to determine what the field needs to know and when, then drive the training and readiness timeline so each motion lands on schedule.
• Partner with Growth Marketing to set what Spring Health takes to market and why, including campaign themes, priority topics, and the original research agenda.
• Lead the Product Marketing partnership with Communications and PR for spokesperson-led campaigns, major press moments, and work that improves Spring Health's visibility in AI-powered search and discovery.
• Refine the downstream team's AI-native production engine, including agents and workflows that turn approved messaging and source content into winning, on-brand assets at scale.
• Lead, develop, and prioritize the downstream Product Marketing team, creating a clear operating model, high standards, and strong cross-functional accountability.