Vice President, Strategy

California, United States;
Massachusetts, United States;
New Jersey, United States;
New York, United States

The Vice President, Strategy will be a critical leader in supporting the growth and execution of Highwire’s strategy function. Reporting directly to the EVP, Head of Strategy, the VP will work cross-functionally to implement strategic frameworks that solve clients’ business and marketing challenges. You will play a pivotal role in collaborating with internal teams and external clients to craft innovative, insight-driven strategies that deliver measurable results.

You will guide the thinking of our account and specialist teams, coaching and mentoring them through critical thinking, codifying and conveying their tacit knowledge of clients, industries and competitive landscapes, and working closely with our Insights and Analytics teams to create briefs which surround first-hand knowledge with data-driven insight. Your strategic direction will inform and guide all our work, from the development of overarching creative platforms to deeply integrated channel activation plans.

This role will support new business efforts, guide the execution of client engagements, and ensure strategic excellence across the board. The VP, Strategy will partner closely with Highwire’s Digital, Strategic Communications, Creative, Analytics & Insights, and Account teams to deliver fully integrated campaigns and grow the strategy function.

• Collaborate with the EVP, Strategy to develop and implement strategic frameworks that address clients’ business challenges and deliver innovative solutions.
• Support the creation of experience and engagement strategies that align with clients' business objectives, working with various internal teams (e.g., Creative, Digital, Analytics).
• Assist in driving the value story for brand experiences and strategic projects, ensuring alignment with client goals and measurable outcomes.
• Act as a co‑leader on key accounts alongside client portfolio leaders, providing strategic counsel and ensuring the successful delivery of client objectives.
• Lead strategic discovery sessions, gathering insights and experience requirements to develop solutions that meet client needs.
• Partner with the Highwire Intelligence Group to ensure strategies are grounded in measurable frameworks and can be tracked for performance over time.
• Build and nurture long‑term client relationships, contributing to business growth through exceptional strategy execution and insights.

• Play a key role in the new business process, helping to develop engagement strategies and craft persuasive pitch narratives that resonate with prospective clients.
• Work closely with the EVP, Strategy and the business development team to pitch new ideas and expand Highwire’s client base, focusing on how strategic solutions can drive results.
• Identify opportunities for innovation within existing client relationships to expand the scope of strategic services.
• Mentor and guide junior strategists and team members, helping to elevate their strategic thinking, storytelling, and client engagement skills.
• Provide leadership in the ongoing development of the strategy function, helping to refine processes, define success metrics, and drive operational excellence.
• Foster a collaborative and empowering team culture, encouraging creativity and innovation while maintaining high standards of execution.

• Partner with cross‑functional teams, including Digital, Creative, and Analytics to ensure the seamless integration of strategy into larger client campaigns and initiatives.
• Ensure that strategy informs every aspect of client work, from creative ideation to execution, and that each project is…