Marketing Operations Specialist

If you’re looking for a high-energy, inclusive atmosphere and a company that understands the importance of work/life balance, Commonwealth is your match! From generous bonus and 401(k) programs to tuition reimbursement and flexible work schedules, Commonwealth is focused on helping its employees thrive in an environment suited to their needs. On top of all that, the marketing department offers a hybrid work schedule, so you will be able to work from home on Wednesdays and Fridays.

We’re looking for a marketing operations specialist to join our ranks. The specialist will be responsible for supporting the execution, optimization, and measurement of marketing programs, processes, and technology. This role serves as a critical link between marketing strategy and execution, ensuring campaigns are deployed efficiently, data is accurate, systems are integrated, and performance is measured effectively.

The ideal candidate is highly organized, data-driven, and technically proficient, with experience managing marketing automation platforms, CRM systems, campaign workflows, and reporting.

Key
Responsibilities:

Marketing Technology & Systems

• Helping manage and maintain marketing automation platforms (e.g., Smart Sheet)
• Supporting CRM integration and data synchronization with Salesforce or other CRM systems
• Troubleshooting system issues and coordinating with internal teams or vendors to resolve them
• Assisting with the evaluation and implementation of new marketing technology solutions

Campaign Operations

• Building, testing, launching, and monitoring marketing campaigns, emails, landing pages, and forms
• Ensuring campaigns are executed accurately and on schedule
• Developing and maintaining campaign workflows, lead scoring models, and nurture programs
• Conducting quality assurance testing before campaign deployment

Data Management

• Monitoring and maintaining marketing database health and hygiene
• Managing audience segmentation and target lists
• Ensuring compliance with data privacy regulations and company policies
• Supporting lead management processes, including routing, scoring, and lifecycle tracking

Reporting & Analytics

• Creating and maintaining dashboards and performance reports
• Analyzing campaign effectiveness and providing actionable recommendations
• Tracking key marketing metrics, including lead generation, conversion rates, pipeline contribution, and ROI
• Presenting insights and findings to marketing leadership and stakeholders

Process Improvement

• Documenting and standardizing marketing processes and best practices
• Identifying opportunities to improve operational efficiency through automation
• Supporting project management initiatives across marketing programs
• Collaborating with IT, Compliance, and other cross-functional teams

Core Strengths and Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5-7 years of experience in marketing operations, marketing automation, digital marketing, or related roles
• Solid understanding of e-commerce and SEO
• Experience with marketing automation platforms and CRM systems
• Strong analytical and problem-solving skills
• Excellent attention to detail and organizational skills
• Proficiency in Microsoft Excel, Smartsheet, and reporting tools
• Strong communication and project management abilities
• Good understanding of digital marketing tools such as Google Analytics, Google AdWords, and Advisor Stream
• Salesforce experience preferred but not required
• Marketing Operations or CRM certifications are a plus
• Financial services experience a plus, not required

Have we piqued your curiosity? Can you see yourself thriving in this opportunity?

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