Marketing Coordinator

The Marketing Coordinator is a hands-on marketing professional who helps bring the ASAP brand, products, services, and mission to life across digital, social, email, and internal communications.

Working closely with the Marketing & Communications Manager, this position supports the development and execution of marketing initiatives designed to increase customer engagement, drive brand awareness and contribute to delivering leads, sales, and overall company growth.

This is a highly collaborative role that touches nearly every part of the organization. The Marketing Coordinator will help create content, manage campaigns, support social media, maintain website content, assist with marketing analytics, support online learning catalogs and ensure that both external and internal communications are accurate, professional, and on brand.

The ideal candidate is a skilled communicator and organized, creative problem solver—someone who can move comfortably from composing and sending marketing emails, to drafting and scheduling social media content, to generating reports, to ensuring automated and AI workflows are delivering leads as they should.

You don't need to be an expert in everything. You do need to be driven, adaptable, detail-oriented, willing to learn, and comfortable getting things done independently.

ESSENTIAL FUNCTIONS Marketing & Brand Deeply understand the ASAP brand and ensure ASAP communications consistently reflect the company's voice, mission, values, and visual identity.

Support the development and execution of strategic marketing plans and campaigns.

Help translate both B2C and B2B business goals into clear, engaging marketing communications.

Support marketing initiatives across ASAP's business segments, including B2C (consumer/direct contract), B2B (contracted) and Provider (SAP network).Maintain and update marketing materials to ensure information, branding, products, services, and messaging remain current and click-worthy.

Research industry trends, marketing trends, and competitor activity and present opportunities to supervisors and leadership regarding how ASAP can remain an industry leader.

Monitor competitor marketing, advertising, messaging, and promotional strategies.

Assist with special marketing initiatives, campaigns, and company growth projects.

Content & Communications Write, edit, and proofread marketing and business communications.

Create content for:

Email campaigns/newsletters

Social media

Digital campaigns

Sales collateral

Internal communications

Turn complex information and processes into clear, engaging, easy-to-understand communications for our clients and business partners

Maintain a consistent tone and message across internal and external communications.

Identify opportunities to repurpose content across multiple channels to maximize marketing impact.

Digital Marketing & Social Media Manage and support ASAP's social media presence across platforms including Linked In, Facebook, and other relevant channels.

Develop, schedule, and publish social media content.

Monitor engagement, reviews, comments, and customer feedback.

Support social media reputation management and respond or escalate issues appropriately.

Use Hootsuite and other digital marketing tools to manage content and reporting.

Assist with email marketing campaigns, newsletters, and communications using platforms such as Constant Contact and the ASAP CRM.Support digital marketing campaigns from planning through execution and reporting.

Monitor campaign performance and identify opportunities for improvement.

Website & Digital Content Collaborate with external website and technology partners on website updates, functionality, and projects such as chatbots and marketing automations

Assist with website reporting and…