Creative Strategist

Third is a modern-commerce growth company helping brands turn new and emerging platforms into real sales channels. Our integrated acquisition strategy connects best-in-class teams across Tik Tok, Whatnot, Meta, Snap, and beyond - eliminating the need to stitch together multiple partners. Third blends deep niche expertise with modern execution to launch, operate, and scale commerce on new platforms, transforming culture, creators, and content into real product sales.

We’re looking for a highly creative, analytical, and performance-minded Creative Strategist to develop creative strategies and user-generated content (UGC) concepts that drive measurable results for our clients. The Creative Strategist will turn brand objectives, consumer insights, cultural trends, and performance data into compelling creative concepts, hooks, scripts, and briefs. You’ll work closely with creators, editors, and creative talent managers to bring ideas to life — and use performance data to continually make the work better.

Great performance creative sits at the intersection of strategy, storytelling, consumer psychology, and data. You’ll constantly study what’s working across social platforms, understand why it works, and turn those insights into new creative opportunities for our clients.

• Develop creative strategy and concepts
• Develop performance-driven creative strategies across brands, products, and audiences.
• Research brands, competitors, consumers, trends, and existing creative to uncover new opportunities.
• Develop high-quality creative concepts, angles, hooks, scripts, and briefs.
• Translate product benefits and customer pain points into compelling consumer-facing messaging.
• Build a strong understanding of each client’s brand voice, target customer, positioning, and competitive landscape.
• Use performance data to make creative better
• Analyze creative performance to understand what is working, what isn’t, and why.
• Turn performance data and creative learnings into actionable recommendations and new concepts.
• Develop testing strategies across hooks, concepts, messaging, formats, CTAs, creators, and storytelling.
• Identify winning creative patterns and turn those learnings into repeatable frameworks.
• Study successful content across Tik Tok, Meta, Instagram, You Tube, and other platforms to identify emerging creative opportunities.
• Bring creative ideas to life
• Write and/or guide UGC scripts that feel authentic to the platform while remaining aligned with the brand and campaign objective.
• Partner with creators, editors, and creative talent managers to ensure concepts are executed effectively.
• Provide clear creative direction and feedback throughout the production process.
• Present creative recommendations and strategic insights to internal teams and clients when needed.
• Manage multiple brands and creative projects while maintaining a high standard of quality and strategic thinking.

• 2+ years of experience in UGC creative strategy, performance marketing, advertising, copywriting, social media, or a related field.
• Strong understanding of direct-response and performance creative.
• Experience using creative analytics or intelligence platforms such as Motion, Atria, Magic Brief, or similar tools.
• Strong copywriting and storytelling skills; ability to generate a high volume of differentiated creative ideas.
• Strong understanding of consumer psychology and what makes people stop scrolling, engage, and take action.
• Experience analyzing creative performance data and turning insights into actionable recommendations.
• Deep familiarity with Tik Tok, Meta, Instagram, You Tube, and other short-form content platforms.
• Strong awareness of current social media trends, creators, formats, and platform…