Digital Marketing & Creative Specialist

Job Details:

Job Location:

544 NEWTOWN RD #128 - VIRGINIA BEACH, VA 23462, Position Type:
Full Time, Salary Range: $28.85 - $31.25 Hourly, Job Category:
Marketing, Digital Marketing & Creative Specialist

The Boyd Companies, Inc. is a 100% employee-owned company. We are looking for a creative, technically curious Digital Marketing & Creative Specialist to join our marketing team.

This role is ideal for someone who works remotely and gets things done. This person has a strong eye for design, understands what makes creative content visually effective, and enjoys turning ideas into engaging digital content. You will help create marketing materials for websites, social media, digital advertising, email campaigns, video, and other digital platforms.

We are not looking for someone who simply knows how to use design software. We want someone who understands why a design works—from layout and visual hierarchy to typography, color psychology, composition, spacing, and branding.

You should also be comfortable learning new technology. Digital marketing and creative production are changing quickly, and we are looking for someone who is excited to explore new software, platforms, and AI tools that can make our marketing more creative, efficient, and effective.

A college degree is not required. We care more about your creativity, portfolio, technical ability, willingness to learn, and ability to produce great work.

You will work closely with the Marketing Director to develop creative content and execute digital marketing initiatives across multiple brands, communities, campaigns, and platforms.

Responsibilities may include:

• Design digital marketing materials for social media, websites, digital ads, email campaigns, landing pages, presentations, signage, and other marketing channels.
• Create visually engaging social media graphics, short-form videos, reels, stories, advertisements, and web content.
• Edit and produce video content for websites, You Tube, social media, digital advertising, and other platforms.
• Use AI image and video generation tools to create, enhance, modify, and experiment with marketing creative.
• Write effective prompts and refine AI-generated images, video, and creative concepts until they meet brand and quality standards.
• Assist with the creation and maintenance of websites and landing pages.
• Resize, adapt, and optimize creative assets for different advertising platforms, devices, screen sizes, and placements.
• Help develop creative concepts for digital advertising campaigns.
• Maintain brand consistency across multiple digital channels and campaigns.
• Select appropriate fonts, colors, imagery, layouts, and visual styles based on the audience, brand, and campaign objective.
• Apply design principles such as balance, contrast, hierarchy, alignment, repetition, proportion, and whitespace.
• Understand and apply color theory and the psychology of color when developing marketing materials.
• Understand how typography and font selection can influence brand perception, readability, emotion, and user experience.
• Review creative work critically and identify opportunities to improve layout, readability, visual hierarchy, messaging, and overall effectiveness.
• Help organize and maintain digital creative assets, templates, photography, video, logos, brand files, and marketing resources.
• Stay current with design trends, social media trends, digital advertising formats, creative technology, and AI tools.
• Test new creative approaches and help identify what types of content generate the strongest engagement and marketing results.
• Collaborate with other members of the marketing, sales, operations, and leadership teams as needed.

The ideal candidate has a combination of…