Senior Media Planner

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Full Time Media Remote USA, US

3 days ago Requisition

Salary Range: $80,000.00 To $92,000.00 Annually

The Senior Media Planner leads complex, multi-channel media planning and strategy, translating client goals, audience insights, and performance data into integrated recommendations that drive measurable outcomes. This role owns higher-complexity planning initiatives, shapes optimization strategies and performance narratives, leads client-facing discussions, and strengthens planning rigor across the team. The Senior Media Planner also mentors junior team members and helps advance planning processes, standards, and innovation.

• Experienced cross-channel strategist with strong analytical judgment and planning expertise
• Clear, confident communicator who can lead client-facing discussions and articulate strategic rationale and trade-offs
• Insightful thinker who interprets complex performance trends and translates them into actionable recommendations
• Proactive operator who brings structure, rigor, and sound judgment to complex planning challenges
• Supportive mentor invested in developing Media Planners and Associate Media Planners
• Collaborative partner who strengthens integrated planning across internal teams and external partners

• Lead the development of complex, multi-channel media plans, audience frameworks, channel strategies, and investment recommendations
• Translate client objectives, audience insights, market considerations, and performance data into clear strategic media recommendations
• Analyze campaign performance and independently determine optimization strategies, investment shifts, and recommended next steps
• Lead development of performance narratives that connect campaign results to broader client goals, learnings, and future strategy
• Present media strategies, recommendations, performance insights, and trade-offs in client-facing discussions
• Provide strategic guidance on vendor and platform opportunities, evaluating fit based on client objectives, audience needs, performance, and investment considerations
• Partner with Creative, Analytics, Ad Ops, Account, and other cross-functional teams to shape integrated campaign strategy and execution
• Mentor Media Planners and Associate Media Planners through coaching, feedback, work review, and day-to-day strategic guidance
• Identify opportunities to improve planning methodologies, processes, tools, documentation, and team standards
• Maintain and oversee planning documentation, forecasting inputs, budget frameworks, and performance models for assigned accounts or initiatives

• 4–6+ years of experience in media planning, buying, or a related discipline
• Deep working knowledge across digital, social, programmatic, and other relevant media channels
• Demonstrated ability to lead complex, multi-channel media strategy and develop recommendations based on client goals, audience insights, budgets, and performance data
• Strong analytical judgment with the ability to interpret complex data, evaluate trade-offs, and determine appropriate strategic and optimization actions
• Strong presentation and client-facing communication skills
• Experience guiding or mentoring junior team members
• Ability to independently manage complex planning initiatives, competing priorities, and multiple stakeholders
• Experience with media planning tools, analytics platforms, forecasting tools, spreadsheets, and media systems

This is a remote position. We are open to a remote candidate located anywhere in the US or an in-office candidate based in our…