TikTok Shop Operations Manager; Remote

Blue Wheel is a digital performance marketing agency that helps brandsconnectthe people, platforms, and insights that drive growth across modern commerce. With more than 100 team membersandfour offices across the U.S.,we'vebuilt a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team.

If this sounds like a team you want to build with, we'd love to meet you.

The Tik Tok Shop Growth & Operations Manager leads the day-to-day strategy, performance, operations, and client management of assigned Tik Tok Shop accounts. This role connects Tik Tok Shop operations, ecommerce systems, paid media, reporting, creator partnerships, and client stakeholders to keep each Shop launch-ready and positioned for sustainable GMV growth. Reporting to the Associate Director of Tik Tok Shop, this person leads client accounts and builds the workflows, standards, and reporting processes needed to scale Blue Wheel's practice.

This hands-on senior role requires comfort troubleshooting Seller Center issues, evaluating GMV and advertising performance, supporting client meetings, managing launches, and coordinating cross-functional action.

• Execute the strategic roadmap and ongoing growth plan for assigned Tik Tok Shop accounts.
• Support client objectives into Shop priorities, promotional plans, investment recommendations, and measurable performance goals.
• Analyze GMV, traffic, conversion, advertising, product, promotional, and operational performance to identify growth opportunities.
• Recommend product assortment, hero SKUs, bundles, pricing, discounting, merchandising, and seasonal initiatives.
• Develop integrated account plans across Shop operations, creator activity, promotions, paid amplification, inventory, and client priorities.
• Identify responsible expansion opportunities across products, brands, services, markets, or Tik Tok Shop capabilities.

• Support new Tik Tok Shop launches from kickoff through operational readiness and post-launch stabilization.
• Support launch roadmaps, timelines, ownership matrices, dependencies, and escalation plans.
• Coordinate required business, operational, catalog, payment, fulfillment, and platform-access inputs.
• Ensure Seller Center, Shopify, product feeds, paid media, tracking, and reporting systems are connected and launch-ready.
• Coordinate cross-functional readiness across client and internal teams.
• Maintain launch checklists, issue logs, status trackers, and go-live criteria.
• Identify launch risks early and communicate effects on timeline, budget, media, creator activation, or forecasted performance.
• Manage the transition from launch into ongoing Shop management.

• Oversee the ongoing health, accuracy, compliance, and performance readiness of assigned Tik Tok Shop accounts.
• Manage Seller Center configuration, access, permissions, account settings, campaign enrollment, and account-health monitoring.
• Ensure catalog and PDP accuracy across content, pricing, variants, bundles, inventory, shipping, categories, and listing eligibility.
• Coordinate product feed and Shopify integrations with internal technical teams, clients, and external partners.
• Monitor inventory, fulfillment, returns, customer service dependencies, violations, and Shop performance indicators.
• Ensure new products, bundles, pricing changes, and promotions are correctly reflected across Seller Center and connected systems.
• Troubleshoot operational issues and coordinate resolution with Tik Tok, the client, internal teams, and technology partners.
• Maintain clear documentation of root causes, owners, resolution status, and next steps for material issues.

• Develop and maintain account-level promotional and campaign calendars.
• Recommend promotional timing, participating products, pricing, discount levels, bundles, hero SKUs, and paid support.
• Coordinate promotional plans with client priorities, broader marketing calendars, inventory levels, creator content, and media budgets.
• Execute or oversee campaign enrollment and backend promotional requirements in Seller Center.
• Evaluate promotion performance and recommend changes based on GMV, conversion, margin considerations, inventory, and advertising efficiency.
• Ensure promotional recommendations are…