Marketing Analyst

About the Role

Our client is searching for a detail-oriented Marketing Analyst to join their team on a contract basis, working entirely remotely. This role is essential for tracking, analyzing, and reporting on the effectiveness of marketing campaigns and initiatives. You will provide critical data-driven insights to help optimize marketing spend and strategy. This position offers a fantastic opportunity for an analytical professional to contribute to key marketing decisions from anywhere, supporting a data-centric approach to marketing.

• Track and analyze key marketing metrics across all channels, including website traffic, conversion rates, campaign performance, and ROI.
• Develop and maintain dashboards and reports to visualize marketing data and present findings to stakeholders.
• Identify trends, patterns, and insights from marketing data to recommend strategies for improvement.
• Conduct market research and competitive analysis to inform marketing planning and strategy.
• Collaborate with marketing team members to define campaign goals and measurement frameworks.
• Ensure data accuracy and integrity across all marketing analytics platforms.

• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
• Proven experience as a Marketing Analyst or in a similar data analysis role.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics.
• Strong understanding of data analysis, statistical concepts, and reporting methodologies.
• Excellent communication skills, with the ability to explain complex data in a clear and concise manner for a remote audience.

• Competitive hourly rate for contract duration.
• Fully remote work flexibility.
• Opportunity to work with a forward-thinking marketing team.
• Gain valuable experience in diverse marketing analytics projects.
• Flexible working hours to suit personal needs.