Lifecycle Marketing Manager

The Lifecycle Marketing Manager role builds and engages the base of drivers charging on the EVgo network. It applies an in-depth knowledge of mobile app marketing to design and execute campaigns that drive growth, engagement, and the adoption of premium features including subscriptions and Autocharge+. This role exercises independent judgment across the full lifecycle marketing program, from strategy and testing through execution and performance analysis.

The role is a driver of EVgo's customer engagement and retention strategy in a fast-paced, data-driven environment.

• Design and deploy lifecycle marketing campaigns that build and engage the base of drivers charging on the EVgo network.
• Drive product adoption, including subscriptions and Autocharge+, through targeted lifecycle communications.
• Enhance customer loyalty by optimizing and enhancing each stage of the customer journey.

• Build and maintain a testing roadmap to drive continuous improvements in engagement and conversion performance.
• Conduct A/B testing to optimize customer communications across push, email, in-app notifications, and SMS.
• Use data-driven insights to track, analyze, and continuously improve key performance indicators; use analytics tools to identify trends and opportunities for improvement.

• Ensure customer communications and CRM list practices comply with applicable data privacy and marketing regulations (e.g., CAN-SPAM, TCPA), escalating complex compliance questions as needed.

• Share lifecycle marketing best practices, testing results, and platform expertise with team members to build broader team capability.

• Work closely with marketing, product, engineering, and design teams to ensure seamless integration of lifecycle marketing campaigns.
• Perform other duties and special projects as assigned to support team and organizational objectives.

• Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years of experience; or equivalent experience.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with DTC ecommerce or subscription-based products.
• Demonstrated experience in lifecycle marketing and mobile app growth.
• Deep knowledge of mobile app marketing strategies, channels (push, email, in-app notifications, SMS), and best practices.
• Strong analytical skills with the ability to measure performance, identify improvements, and optimize.
• Direct experience with Braze or Iterable required.
• Proven track record managing and optimizing campaigns through data-driven insights.
• Strong project management and organizational skills.
• Occasional travel may be required for team or cross-functional meetings.

• Health & Wellness:
  Medical, dental, and vision coverage, plus mental wellbeing support and wellness programs
• Financial Benefits:
  
  401(k), Health Savings Account (HSA) and Flexible Spending Accounts (FSA) for medical and dependent care, life and disability insurance
• Work-Life Support:
  Uncapped paid time off, enhanced parental leave, and Employee Assistance Program (EAP)
• Care Navigation & Support:
  Access to Health Advocate services for help with claims, provider searches, and care decisions
• Flexible Care Options:
  Telehealth services for convenient, low-cost access to care
• Growth & Development:
  Mentorship programs and opportunities for career growth and internal mobility
• Additional Perks:
  Monthly Tech Stipend, one-time home office setup reimbursement, Volunteer time off, commuter benefits, and employee focused…