Digital Strategy Coordinator

The Shipyard is a leading, independent marketing and communication agency headquartered in Columbus, OH, and San Diego, CA, that brings together talented individuals across the creative, communications, media, and digital landscape. Uniquely designed to Engineer Brand Love through a unifying approach of paid, owned, and earned channels, we work together to grow brands that audiences can't help but love.

Our family of brands, Fahlgren Mortine, TURNER and Tiny Wins, spans integrated communications, travel and lifestyle, and digital innovation, giving us the range and depth to deliver for clients locally, regionally and nationally.

Momentum is nothing without the people driving it. See who we are at  before you hit apply!

We are looking for a smart, experienced, and motivated Digital Strategy Coordinator to join our Columbus, OH team.

The Digital Strategy Coordinator is responsible for the directed execution, research, and documentation that support the Digital Strategy team day-to-day.

This role does the defined, repeatable work behind the team's deliverables: building tags to specification, entering redirect maps and schema fields, setting up forms and campaign parameters, running crawls and exports, pulling data into report templates, and keeping tracking and integration records current. The Digital Strategy Coordinator also researches tools, plugins, and vendors for the Director to evaluate, and backstops the Manager's work with development.

Working under the Director of Digital Strategy, who sets strategy, architecture, and tool selection, and alongside the Manager, who directs the day-to-day work, this role takes direction on scope and approach, executes with care, and raises questions and anomalies early. Publishing to live environments happens with Director approval.

This role is the entry point into the Digital Strategy practice, with a defined path toward independent builds, report ownership, and workstream support as platform fluency and judgment develop.

This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays), and the candidate must live near Columbus, OH.

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.

Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.

• Build and test tags, triggers, and variables in the tag management platform to Manager and Director specifications; publish only with Director approval
• Carry out defined configuration and data-entry tasks in the client's content management system (CMS) and customer relationship management (CRM) platform: entering redirect maps, populating structured data and schema fields, setting up forms, and building campaign tracking parameters (UTMs) from the approved taxonomy
• Verify what ships — tags, forms, redirects, consent behavior — against the spec on launches, migrations and rebuilds

• Research platform, plugin and vendor options and document findings and trade-offs for the Director's selection and the Manager's implementation
• Run crawls, exports and prompt sets for site, content and AI search audits and record results in the team's formats
• Keep tracking specifications, tag…