Senior Manager, Strategic Marketing

Remote
- Work From Home, Jackson, Jackson, Michigan, United States

Exempt

Title: Senior Manager, Strategic Marketing

Location: Remote

Reports To: CFO

FLSA Classification: Exempt

Full-Time or Part-Time: Full-Time

Salary Range: $140,000 - $165,000

** Starting pay varies based on location and experience, in compliance with specific state wage regulations. Competitive rates tailored to your geography and expertise.

The Senior Manager, Strategic Marketing will work alongside peers as a strategic marketing partner for an assigned specialty vertical within Coronis Health. In this role, you will build deep expertise in the vertical’s customers, buyer segments, competitive environment, revenue cycle workflows, and evolving market dynamics. You will partner closely with business unit leadership, Sales, Business Development, Client Success, and the broader marketing organization to translate complex revenue cycle management (RCM) capabilities into differentiated, customer-centric positioning and compelling commercial narratives.

This role will help connect market and customer insights with business priorities, supporting strategic sales opportunities, pipeline development, customer retention, and growth.

• 1.Build deep expertise in the assigned specialty vertical, including its customers, buyer segments, competitive environment, revenue cycle workflows, and evolving market dynamics.
• 2. Develop a strong understanding of competitors and market alternatives within the assigned vertical and use that intelligence to strengthen positioning, differentiation, and commercial execution.

• 1.Serve as the primary marketing partner to business unit leadership for the assigned specialty vertical, bringing marketing strategy and positioning into the business while bringing customer, competitive, and market insights back into the broader marketing organization.
• 2.Partner credibly with senior business and customer-facing leaders to align marketing priorities with commercial and organizational objectives.
• 1.Adapt and activate enterprise value propositions, messaging frameworks, and positioning for the assigned vertical.
• 2.Translate complex RCM capabilities into compelling, customer-centric narratives that clearly communicate value and differentiation.
• 3.Ensure messaging and positioning remain relevant to customer needs, market dynamics, and business priorities.
• 1.Identify content and campaign needs based on business priorities, customer insights, market opportunities, and the needs of Sales and Business Development.
• 2.Partner with Digital and Creative teams on the development and execution of content, campaigns, and supporting marketing materials.
• 1.Build and maintain sales enablement assets that support pipeline development and strategic sales opportunities.
• 2.Partner directly with Sales and Business Development on strategic opportunities, presentations, RFP/RFI responses, and other high-value pursuits.
• 3.Provide messaging, positioning, and market insights that strengthen commercial execution throughout the buyer journey.

• 1.Partner with Client Success on retention, upsell, and cross-sell initiatives.
• 2.Develop and leverage customer proof points, case studies, and lifecycle messaging to support customer engagement and growth opportunities.

• 7–10+ years of experience in strategic marketing, healthcare marketing, product marketing, B2B marketing, or a related commercial strategy role.
• Demonstrated ability to develop deep expertise in complex markets, customers, and services and translate that understanding into differentiated positioning and compelling commercial narratives.
• Strong experience developing…