Freelance B2B Paid Media Specialist; Google Ads & LinkedIn Ads) at Compound Growth Marketing Bo

Freelance B2B Paid Media Specialist (Google Ads & Linked In Ads) job at Compound Growth Marketing. Boston, MA.

Compound Growth Marketing is a B2B demand generation agency that partners with high-growth SaaS and tech companies to build and scale predictable pipeline. We’re currently looking for a freelance Paid Media Specialist with deep experience in Paid Search (Google Ads, Bing) and Paid Social (Linked In Ads, Meta, Reddit) to support a growing portfolio of B2B clients.

This is a remote, contract-based role. The ideal candidate has 5–10+ years of hands‑on experience managing paid media for B2B companies, with strong skills across strategy, activation, account management, optimization, and reporting.

Strategy & Planning

• Develop channel-specific paid media strategies tailored to client goals (e.g., lead generation, pipeline acceleration, brand awareness)
• Build and present media plans with clear targeting, budget allocation, and channel mix recommendations
• Provide audience segmentation and targeting strategies based on ICPs, funnel stages, and offer types

Campaign Activation & Execution

• Own end-to-end campaign setup in Google Ads, Meta, and Linked In Campaign Manager (build campaigns, ad groups, creatives, tracking)
• Develop A/B testing plans and implement experimentation across creatives, offers, audiences, and bidding strategies
• Ensure proper tracking and attribution using UTM parameters and platform pixels, working with internal and client teams as needed

Account Management & Optimization

• Monitor campaign pacing and performance daily/weekly to ensure delivery against KPIs
• Proactively surface insights and optimization opportunities based on performance trends and client feedback
• Conduct keyword research, competitive analysis, and audience refinement to improve campaign results
• Adjust targeting, creative, and bidding strategies to maximize ROI

Reporting & Communication

• Create regular performance reports with clear insights, trends, and recommended next steps
• Collaborate with internal teams (creative, GTM strategy, analytics) to align media strategy with broader demand generation goals

Join client calls to present results, discuss strategy, and provide POVs on evolving media plans

Requirements

• 5–10+ years of paid media experience with a strong focus on B2B demand generation
• Expertise in Google Ads (Search, Display, You Tube), Meta Ads and Linked In Ads (Lead Gen Forms, Sponsored Content, Conversation Ads); experience with programmatic and Reddit is a plus
• Strong analytical skills; comfortable working in spreadsheets and using data to inform decisions
• Familiarity with tools like Google Analytics, Hub Spot, Salesforce, Segment, or other B2B martech a plus
• Strong communication and presentation skills—able to explain complex performance trends in a clear, client-facing way
• Comfortable working independently and collaboratively in a remote, fast‑paced environment
• Availability during East Coast U.S. working hours

Benefits

• The opportunity to work with some of the most exciting names in B2B SaaS
• A collaborative team that values strategic thinking, experimentation, and performance
• Flexibility in workload and schedule, with a high level of ownership and autonomy