Commercialization Manager

Fortune Brands Innovations (NYSE: FBIN) is an industry-leading home, security and digital products company with a portfolio of trusted brands, including Moen, House of Rohl, Therma-Tru, Larson, Master Lock, Yale residential, and Sentry Safe.

We are building a company that is determined to win, and we are clear about how: strong brands, great people, and disciplined execution.

You'll join a team that puts customers first, keeps its commitments, and cuts through complexity to deliver meaningful results.

If you're looking for an opportunity to make an impact and help shape what's next for our iconic brands, we'd love to meet you.

The Commercialization Manager serves as the product marketing lead for new product introductions across the Outdoors portfolio, translating product and business strategy into actionable go-to-market plans. This role owns the development and execution of commercialization plans—including positioning, messaging, audience and channel requirements, launch tactics, content, timelines, budgets, and measures of success. Working cross-functionally with Product, Brand, Channel Marketing, Sales, Creative, Operations, and agency partners, the Commercialization Manager ensures launches are strategically grounded, operationally ready, and executed effectively across B2B and B2C channels.

Position Location: This is a hybrid position based in our world-class Deerfield, IL campus, with flexibility to work from home on Mondays and Fridays. The campus offers vibrant, collaborative work spaces, along with amenities for dining, onsite daycare, fitness, and recreation.

• Serve as the product marketing lead for assigned new product introductions, working cross-functionally with Product Management, Brand, Channel Marketing, Sales and Operations to translate product strategy into actionable go-to-market plans.
• Develop and document tiered commercialization plans based on the size of the opportunity, business priorities, target audiences, channel requirements and level of launch support needed.
• Lead the timely development and delivery of commercialization assets, including sales enablement materials, product literature, catalogs, packaging, digital content, product imagery and renderings, videos, training materials, customer communications and launch presentations.
• Partner with Project Management and cross-functional teams to establish launch milestones, owners, dependencies and decision points; maintain visibility into commercialization readiness and proactively
  ** escalate
  * * risks that could affect launch timing, customer readiness or business results.
• Provide strategic direction and actionable briefs to internal creative teams and external agency partners, ensuring deliverables align with approved product positioning, messaging, brand standards and channel requirements. Partner with Product Management and Engineering to translate technical product information and obtain files and specifications required for asset development.
• Partner with the Trade Show team to identify priority product introductions and provide the messaging, imagery, videos, demonstrations and training content needed to support effective launch activation at national shows and customer events.
• Coordinate packaging and artwork development, when required, from initial messaging and design through cross-functional review and final production approval.
• Develop launch budget requirements and manage approved commercialization investments to ensure resources are aligned with launch priorities, forecast expectations and business objectives.
• Manage multiple concurrent commercialization work streams across brands, product categories and channels, balancing resources and priorities to ensure the highest-impact…