Associate Director, HCP and Clinical Marketing; Remote

Located on the edge of the beautiful Wasatch Mountains,
Sera, Inc.is a women’s health diagnostics company dedicated to improving the health of babies and mothers. We are a growing company tasked with becoming a global leader in high value women’s health diagnostics, delivering pivotal information to physicians that will improve health and improve the economics of healthcare delivery. According to Sera’s CEO, employees here must possess three qualities to be successful:
1) the individual must be passionate and dedicated to changing the world;
2) they must be smart and work smart; and
3) they must have absolute integrity. If this is you, we urge you to keep reading!

At Sera, we are dedicated to improving outcomes for moms and babies through innovative healthcare solutions. We are seeking a strategic, hands-on marketing leader to join Sera as our Associate Director, HCP and Clinical Marketing
.

This role is responsible for developing and executing the healthcare provider (HCP) and clinical marketing strategy for PreTRM, ensuring a clear, compelling, and consistent story reaches clinicians, patients, and payers. As the Associate Director, HCP and Clinical Marketing, you will lead clinician engagement across OB/GYNs, Maternal Fetal Medicine specialists, nurse practitioners, physician assistants, and nurse midwives, while partnering closely with Sales, Medical Affairs, Regulatory, Market Access, and Consumer Marketing to drive adoption and test utilization.

In this strategic, hands-on player-coach role,
you will translate complex clinical data into impactful marketing programs that influence behavior change, build and manage key initiatives including KOL engagement, advisory boards, speaker bureau programs, and integrated campaigns, and establish the operational foundation for a scalable HCP marketing function. You will be responsible for driving growth in ordering clinicians and test volume, activating thought leaders, improving marketing review processes, and creating the systems and infrastructure needed to support continued commercial expansion.

As the team grows, you will also have the opportunity to lead and develop additional marketing resources, including future conference and marketing communications support, helping to build a best-in-class HCP marketing organization that accelerates awareness, adoption, and impact of PreTRM.

• Remote
• Travel Requirements 25%

• Clinical activation strategy: Own the HCP segmentation and persona architecture across OB/GYN, MFM, NP, PA, CNM, and influencer roles, and drive adoption of persona specific message platforms and evidence packs across sales, medical affairs, and market access.
• Peer to peer education: Build and run the PreTRM speaker bureau, including roster development, training, talk library, compliance guardrails, and booked cadence of peer to peer programs.
• Advisory boards and KOL engagement: Design and run at least two advisory boards per year across clinical, MFM, nursing, and health equity audiences. Own the KOL engagement plan, including tiered relationships, activity tracking, and contribution to publications, podium presence, and field pull through.
• Integrated campaigns and demand generation: Lead one flagship integrated HCP campaign per half tied to measurable movement in awareness, MQL to SQL conversion, and ordering behavior. Deliver the Q4 Linked In lead generation bridge campaign against target CPL and MQL goals.
• Content governance and MLR strategy: Serve as marketing lead on MLR strategy, shaping how the committee reviews claims and accelerating throughput without compromising compliance. Own the claims library and evidence map as the single source of truth, integrated with Veeva Promo Mats after migration.
• Sales…