B2B Digital Commerce Specialist

Canon U.S.A. Inc., headquartered in Melville, NY seeks a B2B Digital Commerce Specialist (Specialist, Marketing). The B2B Digital Commerce Specialist is responsible for supporting the growth, optimization, and ongoing success of Canon's B2B eCommerce business. This role partners closely with Marketing, IT, Product Management, Sales, UX, Analytics, and external agencies to enhance the digital customer experience, execute demand generation strategies, and drive continuous improvements that increase customer engagement, conversion, and revenue.

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

CUSTOMER EXPERIENCE & WEBSITE OPTIMIZATION

• Serve as a key business stakeholder for the B2B eCommerce platform, supporting product merchandising, customer journey optimization, and continuous enhancements that improve the online buying and leasing experience
• Partner with internal and external IT teams to plan, prioritize, test, and implement website enhancements, fast follows, major releases, and new functionality, ensuring high-quality execution and an exceptional customer experience
• Collaborate with UX, Product, and Marketing teams to ideate and prioritize on-site experience improvements, optimize navigation and merchandising, and support new product launches
• Monitor website analytics, customer behavior, and customer feedback to identify opportunities for optimization, measure performance, and recommend enhancements that improve conversion and customer satisfaction

MARKETING STRATEGY & BUSINESS GROWTH

• Develop, execute, and optimize integrated B2B marketing campaigns across Paid Search, Paid Social, Email, and Direct Mail to drive customer acquisition and business growth
• Analyze performance across all marketing channels and develop actionable insights that improve campaign effectiveness, return on investment, and overall business performance
• Partner with Sales, Product Marketing, and agency partners to align marketing strategies, support product launches, and identify new opportunities to grow the B2B eCommerce business

REQUIRED

• Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience
• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field
• 3–5 years of experience in digital marketing, B2B marketing, eCommerce, or customer experience
• Experience coordinating cross-functional projects involving marketing, IT, and business stakeholders
• Strong analytical, organizational, and project management skills
• Excellent written, verbal, and presentation communication skills

PREFERRED

• Experience with B2B eCommerce platforms, digital merchandising, and website optimization
• Familiarity with UX best practices, digital analytics platforms (Google Analytics), and paid media platforms
• Experience supporting website releases, QA testing, and software implementation projects
• Experience managing agency relationships and external vendors

SUCCESS MEASURES

Success in this role will be measured by:

• Growth of the B2B eCommerce business and digital demand generation
• Continuous improvement of the online customer experience and website conversion
• Successful delivery of website enhancements, releases, and merchandising initiatives
• Increased…