Product Marketing Consultant

We are looking for a Product Marketing Consultant to join Fluvio, the leader in product marketing consulting.

Do you feel your potential is capped by your current employer? Are you eager to take on new challenges and work with some of the most innovative companies in the world?

If so, Fluvio might be the place for you. We’re building a modern, flexible consulting firm that adapts to our employees’ strengths and ambitions — creating a more fulfilling, creative environment for our team and a true competitive advantage for our clients.

Join the industry’s top product marketing team — recognized as a Product Marketing Alliance Team of the Year finalist for three consecutive years (2023–2025) — and help define what great product marketing looks like in practice. Our consultants partner with leading enterprise and startup companies including WP Engine, Justworks, Worldpay, Stack Overflow, Brightcove, Nasdaq, Linked In, and many more.

This is a full-time, remote position available from any location in the U.S.

• Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
• Develop product positioning, value propositions and messaging that resonates with the buying audience and produce the source messaging blueprint
• Define the market opportunity; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy
• Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
• Collaborate with marketing peers and resources to produce relevant content for target buyers
• Develop the competitive comparison guide for use in positioning against similar offerings from competitors
• Collaborate with sales enablement and to produce a sales enablement plan and tools
• Enable sellers and coordinate the development of sales content and activities for direct and indirect sales
• Manage GTM launch planning and orchestrate execution of the commercial release of a product
• Work closely with product teams to establish key product requirement needs based on market feedback
• Develop customer references, testimonials and case studies for external and internal use, or assist a formalized customer marketing function in doing so
• Drive product retention and upsell/cross-sell strategies or assist a formalized customer marketing function in doing so
• Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team
• Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
• Analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
• Conduct and consolidate research including surveys, interviews and analyze results to form a cohesive view of the customer

• Working with a broad spectrum of clients from high growth startup, PE-backed portfolio businesses, to enterprise technology companies - you’ll never get bored.
• Building and shaping a new breed of consulting firm - get in early and make your mark.
• A fun, upbeat, and fast-paced team to work with.
• Unlimited PTO - be an owner, produce great work, and be empowered.
• Fully remote, work from anywhere
• Health, Dental, and Vision
• 401k offering

Fluvio is the product marketing consultancy partner for high-growth companies that need to scale strategy, sharpen execution, and lead critical go-to-market efforts.

We offer a suite of products and services designed to help software and…