Specialist, Paid Search & YouTube
Chicago, Cook County, Illinois, 60290, USA
Listed on 2026-10-09
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Marketing / Advertising / PR
Digital Marketing, SEO
Current job opportunities are posted here as they become available.
The Paid Search & You Tube Specialist’s primary focus at Rain is the day-to-day activation, optimization, pacing, reporting, and quality assurance of Paid Search & You Tube campaigns.
A successful Specialist combines executional precision with curiosity about how search intent, automation, creative, landing page experience, audience signals, shopping feeds, measurement, and cross-channel activity work together to drive business outcomes. Applicants should be comfortable working in Google Ads, Microsoft Ads, Search Ads 360, and You Tube.
While this is a fully remote position, periodic travel and accommodating meetings in different time zones is expected.
What does the Paid Search & You Tube Specialist do at Rain?Execute and optimize Paid Search & You Tube campaigns with precision.
- Work alongside channel leadership on planning, research, structure, launch, and ongoing management of Paid Search & You Tube campaigns from start to finish.
- Monitor daily pacing, budgets, KPIs, search demand shifts, and campaign performance; surface risks and opportunities early and clearly.
- Develop and implement proactive optimizations across bidding, budgets, keywords, search queries, audiences, creative assets, placements, and campaign structure.
- Track ad copy, keyword, audience, and landing page performance against client goals, including disciplined A/B testing and documentation of results.
- Support weekly, monthly, and quarterly reporting by identifying the most important performance storylines and translating platform data into clear, actionable insights.
- Conduct competitive, keyword, search landscape, and marketplace research to inform campaign strategy and uncover growth opportunities.
- Maintain disciplined quality assurance across campaign builds, trafficking, tracking, budgets, naming conventions, and reporting.
- Take an active role in campaign management across key clients and help expand Rain’s capabilities across shopping, Performance Max, commerce, and search-adjacent media.
- Contribute research, POVs, case studies, and process improvements that strengthen the agency’s Paid Search and You Tube practices while building your own expertise.
- Represent Paid Search & You Tube in internal and client meetings, clearly explaining campaign performance, recommendations, and next steps with support from channel leadership.
- Partner with Client Service, Integrated Planning, Analytics, Creative, Media Investment, AdOps, and Project Management to ensure sound recommendations, strong communication, and disciplined execution.
- Build productive relationships with platform and technology partners and bring relevant updates, best practices, and opportunities back to the team.
- Approach collaboration with curiosity, accountability, and a willingness to challenge conventional thinking when the data or client opportunity calls for it.
- Prioritize and execute assigned work across multiple accounts while meeting deadlines and maintaining a consistently high standard of quality.
- Follow agency processes, maintain accurate documentation, and communicate proactively when timelines, budgets, performance, or deliverables are at risk.
- Apply a performance marketing mindset to daily work, balancing short-term efficiency with the client’s broader growth, customer acquisition, revenue, lead quality, and brand objectives.
- Contribute to the ongoing growth of the Digital Media team through knowledge sharing, training, process development, and continuous skill building.
- 2–3 years of hands-on paid search campaign execution…
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