BD Associate - Partnerships & Advocacy​/Remote

BD Associate
- Partnerships & Advocacy

At Generation, we believe in the power of employment to change lives. We are a global nonprofit organization that supports adults to achieve economic mobility through employment. Generation trains and places adult learners of all ages into careers that are otherwise inaccessible, working in partnership with governments, employers, and other system actors. To date, the network has 150,000+ graduates and 23,000+ employers across 50 professions and 17 countries.

JOB OBJECTIVES

The BD Associate
- Partnerships & Advocacy is responsible for strengthening Generation Ghana's employer ecosystem, strategic partnerships, and market presence to increase employment opportunities and drive graduate outcomes across both Permanent and Freelance programmes.

The role is responsible for the development and management of relationships with aggregators, employers, industry bodies, government agencies, and other strategic stakeholders that contribute to Generation's impact and growth.

Reporting to the Employer Engagement Manager, the BD Associate
- Partnerships & Advocacy drives employer acquisition, partnership expansion, stakeholder engagement, employer advocacy, ecosystem visibility, and thought leadership efforts that contribute to Generation Ghana's placement outcomes and long-term sustainability.

KEY ACCOUNTABILITIES & RESPONSIBILITIES

1. Strategic Partnership Development & Management

• Identify, develop, and manage strategic relationships with employers, aggregators, industry associations, government institutions, ecosystem actors, and workforce development stakeholders.
• Build and maintain a diversified partnership pipeline that drives Generation's placement, programme and growth objectives.
• Develop partnership engagement plans and maintain consistent communication with strategic stakeholders.
• Identify opportunities for collaboration, co-delivery, referrals, sponsorship, and ecosystem partnerships.
• Support the development, implementation, and monitoring of partnership agreements and engagement frameworks.
• Maintain accurate records of partnership engagements and opportunities within Salesforce and other designated system.

2. Employer Engagement & Employer Advocacy

• Strengthen Generation Ghana's reputation as a trusted workforce development partner within the labour market ecosystem.
• Engage employers to better understand hiring needs, workforce challenges, and sector-specific demand trends.
• Facilitate employer participation in graduate engagement activities, networking events, mock interviews, employer panels, workshops, and programme-related initiatives.
• Develop and maintain employer advocacy initiatives that promote graduate success stories and positive employer experiences.
• Gather employer feedback and insights to support continuous programme improvement and graduate employability outcomes.
• Support the Employer Engagement team in deepening relationships with existing employers and identifying opportunities for repeat engagement

3. Ecosystem Development & Stakeholder Engagement

• Build and maintain productive relationships across the employment, technology, education, entrepreneurship, and workforce development ecosystems.
• Represent Generation Ghana at industry events, conferences, networking sessions, ecosystem engagements, and stakeholder forums.
• Identify opportunities for Generation's increased visibility and influence within relevant sectors and communities.
• Coordinate stakeholder engagement activities that strengthen Generation's partnerships and market positioning.
• Support the development and management of engagement initiatives with coalition partners, programme partners, and strategic ecosystem stakeholders.

4. Market Positioning, Events & B2B Marketing

• Support the implementation of employer engagement campaigns that increase awareness of Generation's programmes, graduates, and employer value proposition.
• Coordinate employer-focused events, industry round tables, networking forums, employer showcases, and ecosystem engagement activities.
• Contribute to the development of employer-facing materials including presentations, partnership decks, case studies, success stories, impact reports, and marketing collateral.
• Support the utilisation of allocated employer engagement marketing and events budgets in line with agreed objectives.
• Promote Generation's impact and employer successes through strategic stakeholder engagement opportunities.

5. Labour Market Intelligence & Sector Insights

• Monitor labour market trends, industry…