VP, Media Strategy

Role Summary/

Purpose:

Synchrony has built a world-class Performance Marketing Agency focused on driving results across Synchrony’s portfolio of retail and payment partners while delivering best-in-class customer experiences. Within this agency, the Paid Media Team drives growth through data-informed strategies that create meaningful interactions with current and prospective customers. We are seeking a VP, Media Strategy to lead enterprise media strategy across channels and serve as a senior thought partner and advocate for media excellence.

This role will oversee digital planning across the marketing ecosystem to ensure the right channel mix, audience approach, and measurement framework to deliver business goals.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

Lead and develop an experienced team of strategists, providing coaching, talent development, and clear direction to build a high-performing media strategy function.

Establish and maintain a strong cross-functional operating rhythm with internal partners in analytics, audience, channel activation, and performance marketing to ensure alignment, execution discipline, and timely decision-making.

Own budget stewardship and allocation, ensuring media strategy recommendations reflect business priorities, investment efficiency, and expected ROI.Lead development of media strategy in partnership with analytics, audience, and channel teams to ensure effective segmentation, forecasting, activation, optimization, and ROI measurement.

Translate market research and audience insights into actionable media recommendations and campaign plans.

Own media plans from strategy through activation, reporting, and optimization.

Build trusted relationships with internal marketing teams, external clients, and agency partners to ensure effective orchestration and performance.

Evaluate end-to-end customer journeys across channels and funnel stages to identify opportunities for improvement and growth.

Drive governance to ensure clear roles, accountability, and consistent execution standards.

Provide regular executive updates and present performance, opportunities, risks, and strategic recommendations with executive presence.

Proactively identify, evaluate, and present new media opportunities, innovations, and POVs to stakeholders.

Collaborate with activation leads to align on channel mix, tactical execution, service offerings, and enterprise-wide solutions.

Influence and align senior stakeholders in a matrixed organization.

Promote a test-and-learn mindset by encouraging experimentation, measurement, and iterative optimization across channels and campaigns.

Champion media innovation and adoption of new capabilities, identifying emerging opportunities and translating them into practical strategies for the business.

Lead change management and transformation efforts by helping the organization adapt to evolving media capabilities, tools, and operating models.

Support marketing-related business development and special projects as assigned.

Qualifications/Requirements:

Bachelor’s degree or, in lieu of degree, high school diploma/GED and 11+ years of relevant marketing experience8+ years of experience developing multi-channel digital strategy across paid search, SEO, affiliate, paid social, DOOH, audio, display, and programmatic media4+ years of people management experience, ideally across multiple regions

Experience with emerging digital media channels and AI-enabled media opportunities

Understanding of the offline…