Paid Social Strategist; REMOTE

Blue Wheel is a digital performance marketing agency that helps brands connect the people, platforms, and insights that drive growth across modern commerce. With more than 100 team members and four offices across the U.S., we've built a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team.

If this sounds like a team you want to build with, we'd love to meet you.

As a Paid Social Strategist, you will be responsible for developing strategy, implementing, tracking, and managing paid social campaigns across Tik Tok, Snapchat, Pinterest, Twitter, Meta, and Linked In for our clients on behalf of Blue Wheel. Using your expertise and up-to-date grasp of marketing strategies and best practices, you will manage campaigns from concept to execution to analysis. You will work collaboratively with internal Client Services account stakeholders to craft and execute powerful marketing strategies.

You will also be an external voice for Blue Wheel, working directly with clients to articulate strategic and performance insights, provide recommendations, and deliver forward-thinking solutions.

• Collaborate with Client Service teams to understand each client's brand, goals, and key performance metrics in the DTC space
• Develop and execute paid social strategies that align with client objectives, including customer acquisition, revenue growth, and return on ad spend (ROAS)
• Proactively identify growth opportunities, such as new audience segments, emerging social platforms, and new campaign or creative approaches
• Align campaign strategies with broader omnichannel marketing initiatives, ensuring a seamless customer journey across paid social, search, email, and organic channels

• Develop, launch, and manage paid social campaigns across Tik Tok, Snapchat, Pinterest, Twitter, Meta, and Linked In
• Implement data-driven optimizations, adjusting audience targeting, bids, placements, creative assets, campaign structures, and budget allocations to maximize performance
• Use platform automation and manual optimization strategies to enhance campaign efficiency and effectiveness
• Perform ongoing A/B testing on ad creative, copy, formats, audiences, placements, and landing pages to drive incremental performance improvements
• Leverage first‑party data from CDPs and CRM platforms, along with platform and third‑party audience segments, to refine retention and acquisition strategies

• Prepare, compile, and present internal and external performance reports with actionable insights tailored to DTC client KPIs, such as CAC, LTV, and ROAS
• Monitor and interpret campaign data, identifying trends, performance gaps, and new opportunities for scaling campaigns
• Use platform reporting, Google Analytics (GA4), Looker Studio, and attribution platforms to measure and communicate performance
• Provide insights on budget pacing, forecasting, and investment strategies to maximize efficiency and profitability for clients

• Attend all internal and external calls related to your client accounts, serving as the subject matter expert on paid social strategies
• Lead discussions on campaign performance, optimizations, creative learnings, and strategic shifts to ensure alignment with client goals
• Educate clients and internal teams on evolving trends across Tik Tok, Snapchat, Pinterest, Twitter, Meta, Linked In, and digital advertising
• Develop case studies and insights from successful campaigns to inform future strategies and support…