US Paid Media Growth Specialist; WFH ZR__JOB

US Paid Media Growth Specialist (Remote)

About People Partners

• Great people. Global opportunities. Careers that go places.
• At People Partners, we believe great careers start with great people. As a Great Place to Work® certified company , we're proud to build a people-first culture where talent is valued, ideas are heard, and professional growth is encouraged.
• We connect talented professionals with exciting international opportunities, giving you the chance to collaborate with US-based teams, develop in-demand skills, and build a career without leaving home.
• Here, you're not just filling a role. You're joining a community that celebrates your wins, supports your ambitions, and helps you grow.
• Your talent deserves a bigger stage. Let's make it happen.

• You don't just run ads. You make every advertising dollar work harder.
• We're looking for a US Paid Media Growth Specialist who knows that launching a campaign is only the beginning. The real opportunity lies in understanding the numbers, finding what works, and making every optimization count.
• Working with one of our US-based clients, you'll manage paid advertising campaigns from setup and launch through performance monitoring, budget management, optimization, and reporting.
• You'll work closely with the marketing team to identify growth opportunities, improve campaign efficiency, and turn advertising data into actionable recommendations.
• If you enjoy investigating underperforming campaigns, testing new approaches, and seeing your decisions translate into measurable results, this role could be your next big move.
• Your mission? Turn smarter advertising decisions into stronger business results.

• Build, launch, monitor, and optimize paid media campaigns across relevant advertising platforms.
• Manage campaign budgets and monitor advertising spend against targets.
• Analyze campaign performance, including cost per lead, conversions, and other relevant KPIs.
• Identify opportunities to improve campaign efficiency and advertising performance.
• Conduct audience research, competitor analysis, and campaign trend research.
• Perform A/B testing of audiences, ad creatives, targeting, and campaign strategies.
• Prepare accurate performance reports with actionable insights and recommendations.
• Collaborate with the marketing team to improve ad creative performance and audience targeting.
• Monitor underperforming campaigns and recommend optimization strategies.
• Track campaign results against agreed objectives and implement performance improvements.

• At least 2 years of relevant experience in paid media, digital advertising, or performance marketing.
• Hands-on experience with Meta Ads Manager and Google Ads .
• Working knowledge of Google Analytics (GA4) .
• Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
• Experience in paid media campaign setup, monitoring, and optimisation.
• Experience managing advertising budgets and tracking campaign performance.
• Ability to analyse campaign metrics and translate data into actionable recommendations.
• Strong analytical, problem-solving, and organisational skills.
• Clear written and verbal communication skills.
• Ability to manage tasks independently and collaborate with remote teams.
• Willingness to use AI productivity tools such as ChatGPT or Claude.

• Experience with additional advertising platforms, including Linked In Ads, Tik Tok Ads, Microsoft Ads, and Amazon Ads.
• Previous experience working in a digital marketing agency.
• Experience managing multiple paid advertising campaigns simultaneously.
• Experience conducting A/B testing and conversion optimisation.
• Experience collaborating with US-based marketing…