Lifecycle Marketing Manager

Expo is the open-source React Native framework and the cloud platform built around it. Developers use the Expo SDK, Expo Router, and Expo CLI to write universal apps for Android, iOS, and the web, then use Expo Application Services (EAS) to run the rest of the app lifecycle: EAS Build, Submit, Update, Workflows, and Observe, with EAS Simulators in preview now.

We are building mobile AI infrastructure: the framework and services that developers, and the coding agents they work with, use to get real apps into production. React Native is the proof point.

Expo started in 2015. Today the framework sees 2M+ weekly npm downloads and 100K+ weekly active developers, the main repo has 50K+ Git Hub stars, and teams at Brex, Coinbase, Flexport, RBI, SpaceX, and Sweetgreen build with it. We are a founding member of the React Foundation and a remote-friendly team of roughly 50 people.

Expo is looking for a Lifecycle Marketing Manager to own how developers and teams experience Expo across the buying journey, from first touch to paying customer and beyond. This is a builder role. You will set the lifecycle strategy, write the messages, and run the programs that educate, activate, convert, and retain users of Expo Application Services (EAS Build, Workflows, Update, Hosting, and Launch).

You sit at the intersection of lifecycle, content, and growth, and partner closely with Growth Marketing, Growth Product, Product Marketing, Sales, and Revenue Operations.

Expo is a remote-friendly Series B startup with approximately 50 employees. You will work in a fast-paced environment with real ownership. The ideal candidate has 4–7+ years in lifecycle, email, content, or growth marketing at a B2B SaaS or developer tools company, and wants to shape lifecycle marketing from the ground up.

• Own the end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, and retention
• Define lifecycle goals, key moments, and success metrics with Growth Marketing, Growth Product, and Product Marketing
• Build frameworks for each lifecycle stage and audience, from solo developers to enterprise engineering teams
• Test, iterate, and optimize journeys based on performance data and customer insight

• Write and own lifecycle email journeys: audience segmentation, personalization, behavior-based triggers, and multi-step sequencing
• Own the automation end to end in Hub Spot: build, QA, launch, and optimize journeys yourself
• Test copy, subject lines, imagery, and calls to action to improve engagement and conversion
• Keep every program compliant with CAN-SPAM, GDPR, and CCPA as applicable
• Partner with Growth Product and Product Marketing on in-product and customer education content
• Keep lifecycle content consistent, on-brand, and useful to developers

• Define lifecycle KPIs for engagement, conversion, upgrade, and retention with Growth Marketing, Growth Product, and Revenue Ops
• Analyze performance across lifecycle and content programs to find what to fix and what to scale
• Use quantitative data and qualitative feedback to refine messaging, sequencing, and formats
• Share insights and learnings with cross-functional partners

• Use AI and agentic tools to compress the time from insight to shipped journey, and to build repeatable workflows for the team

• Lifecycle architect. You think deeply about the buyer journey and know how to map messaging, content, and touchpoints to each stage. You have built personalized lifecycle programs at scale that move people forward.
• Strategic storyteller. You are an excellent writer who turns a technical product into clear, specific narratives. You tailor the…