Associate Manager, Influencer Marketing

# Associate Manager, Influencer Marketing United States6 hours agoID 3716146

Price on request## Details

Employment type:

Full-time Remote:
Yes Company:
Instacart## Description Why this role is on the menu    We’re hiring an Associate Manager, Influencer Marketing to build and scale a network of culturally relevant creators who can bring Instacart’s brand to life through ongoing, creator-led storytelling.
This role will help us remain relevant in the moments that matter, create a consistent pipeline of engaging social content, and unlock creator opportunities across Brand Marketing, Organic Social, Product Marketing, and our broader commercial ecosystem. By building lasting relationships, repeatable processes, and a more effective approach to creator partnerships, this person will help Instacart strengthen its presence across social, extend the impact of our marketing, and create a more sustainable engine for engaging consumers year-round.
Twelve months from now, this person will have helped establish a deeper bench of trusted creator relationships, a reliable pipeline of high-quality creator-led content, and a more scalable approach to activating talent across the business with clear learnings on how creator partnerships can contribute to brand and marketing objectives.
This is a remote-based role reporting to the Senior Manager, Influencer Marketing.
What you’ll cook up in your first year    This is an exciting opportunity to build a scalable, always-on creator ecosystem that strengthens Instacart’s cultural relevance, extends our brand storytelling, and creates a consistent source of engaging content and creator partnerships for teams across the business.

• Build a scalable, always-on creator engine:
Establish and manage a consistent pipeline of 6–12 creator partnerships per month, creating a reliable cadence of culturally relevant content across Instagram, Tik Tok, You Tube Shorts, and emerging platforms and formats.

• Bring an established network and grow strong creator relationships:
Come into the role with trusted relationships across creators, talent managers, agents, and influencer agencies, and continue expanding that network to give Instacart stronger access to established and emerging talent, more effective negotiations, and long-term partnership opportunities.

• Deliver creator partnerships efficiently and responsibly:
Own creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking, ensuring programs launch on time, stay within budget, and deliver against defined goals. Establish clear measurement and reporting practices, using performance insights to understand what resonates, optimize future partnerships, and improve the effectiveness of creator investments over time.

• Make creators a stronger resource across the business:
Become a trusted creator partner to Brand Marketing, Organic Social, Product Marketing, CPG Co-Marketing, Retail Marketing, Legal, and other cross-functional teams, helping identify the right talent and creator opportunities for campaigns, product launches, partnerships, and experiential moments.

• Keep Instacart ahead of creator culture:
Proactively identify emerging talent, formats, platforms, and cultural opportunities, using performance data, audience insights, and social trends to continuously evolve how Instacart works with creators and shows up in culture.
How you’ll spend your time    
• 80% Always-On Creator Partnerships: ongoing relationship management, content collaboration, organic and paid content pipeline, giveaways, organic social initiatives    
• 10% Trend Spotting:
Emerging creator culture analysis, platform trend forecasting, identifying new creators and formats, social trends. Translate these insights into…