Senior Paid Media Associate

• Seat Geek is looking for a Senior Associate to help scale our paid media efforts across TV, CTV, Audio, Display and other digital channels
• This person will play a key role in strategy, execution, and measurement of our paid media programs, helping Seat Geek reach new audiences and drive incremental growth
• You'll partner with internal teams, agencies, and media partners to translate business priorities into thoughtful media plans, evaluate what's working, and identify opportunities to optimize and scale our investments
• Help develop Seat Geek's strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, You Tube, and other emerging channels
• Evaluate the role of different channels, partners, networks, and inventory types within the broader media mix
• Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities
• Support day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reporting
• Partner with agencies and media vendors to develop recommendations, manage campaign setup, and ensure campaigns launch on time and deliver in full
• Pressure test assumptions around audiences, budgets, reach/frequency, inventory, and measurement approaches, providing thoughtful feedback
• Monitor campaign delivery and performance and identify opportunities for in-flight optimization
• Manage select campaigns directly within buying platforms, including campaign setup, targeting, pacing, optimizations, and reporting
• Maintain budget trackers and support media invoicing and reconciliation
• Help build and execute a testing roadmap designed to answer questions about channel effectiveness, audiences, creative, frequency, and more
• Partner with internal analytics teams to evaluate performance using incrementality testing, attribution, and other measurement approaches
• Apply learnings across campaigns to continuously improve Seat Geek's media strategy and investment decisions
• Maintain monthly and ad hoc reporting
• Partner closely with Creative, Analytics, and other marketing teams to support planning, execution, and measurement of paid media channels
• Build strong relationships with agency, platform, publisher, and measurement partners

• Benefits:
  We provide access to high-quality health insurance coverage, ample paid time off, and a matching 401k program.
• Parental leave:
  Congrats on welcoming a bundle of joy into your life! We offer 16 weeks of leave in a 12-month period.
• Subscriptions:
  Health and wellness are incredibly important so we cover employee subscriptions to services like One Medical, Ginger.io and Headspace.
• Team events:
  Regular virtual team hangs & happy hours are essential, especially while we're all working remotely. We also put our typical day-to-day work aside for company-wide hackathons 3-4 times per year.
• Ticket perk:
  Seat Geek employees receive a monthly ticket-purchase stipend for live events!
• Flexible work environment:
  Flexible work environment, allowing you to work as many days a week in the office as you'd like or 100% remotely. A WFH stipend to support your home office setup.

A proactive and curious approach; you're excited to dig into how media works, challenge assumptions, and identify opportunities to improve performance

Strong written and verbal communication skills and comfortable working with a range of stakeholders

Ability to manage multiple campaigns, partners, timelines, and priorities simultaneously

Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocationA performance-oriented mindset and ability to use data to make recommendations about where and how to invest

Hands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats

Strong analytical skills and an interest in sophisticated measurement approaches, particularly incrementality

Experience working with media agencies and/or directly with publishers

Bachelors degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field