Paid Media Manager Remote

Why This Role Exists

Pesty Marketing works only with pest control companies doing $1M+ in annual revenue. We're scaling quickly, and our paid media systems must deliver consistent performance as we grow.

Last year, we generated $2M in revenue. This year, we're on track to reach $3M. As we scale, paid media plays a critical role in driving predictable lead flow for our clients.

This role exists to ensure account-level performance consistency as volume increases, so CPL stays efficient, lead quality remains high, and paid media continues to be a reliable growth channel instead of a risk factor.

For the right person, this is an opportunity to own real budgets, work inside a mature system that values data and judgment, and grow into a Senior Paid Media Manager role.

Own the Google Ads performance of a portfolio of pest control clients, so every budget produces qualified leads at a predictable cost.

In 12 months, an A Player in this role consistently delivers:

• Non-branded Google Ads cost per qualified lead (CPQL) meets or beats the comparable LSA CPQL, capped at $150, in 80%+ of accounts
• Spend stays at or below 103% of approved budget in 90%+ of client-months, and overspending causes account-wide pauses in 5% or fewer
• At least 90% of approved budget is deployed in 80%+ of client-months
• An impression-weighted average Quality Score of 7+ on non-branded keywords in 80%+ of accounts
• Each year, every client gets a budget recommendation and a lead-volume projection, and 80%+ approve both in writing
• Offline customer conversions and live Customer Match lists running in 80%+ of accounts

Consistently Exceptional ratings in our Continuous Feedback System and strong account performance earn the next step:
Senior Paid Media Manager.

Failure to protect lead quality or maintain performance consistency is considered underperformance.

You report to the CEO.

• Plan, launch, and optimize Google Ads campaigns, mainly Search
• Own daily optimization across 8 to 12 client accounts
• Operate within predefined guardrails while identifying and recommending growth opportunities
• Treat client budgets with discipline and respect, with no wasted spend

• Pace every account against its approved budget, and document client-approved changes
• Deliver each client's yearly budget recommendation and lead-volume projection, and get their approval in writing

• Analyze performance using Google Ads, GA4, Google Sheets, and reporting dashboards
• Use Call Rail as the primary SQL source of truth
• Support clients using Hub Spot as a lead quality source of truth
• Deliver clear insights that explain why performance is changing, not just what changed

• Collaborate with Account Managers, creatives, and the Funnel Architect
• Occasionally join client calls or emails to discuss performance and recommendations
• Translate performance data into clear, plain-language insights

• Maintain clean campaign structure, naming conventions, tracking, and UTMs
• Set up and maintain offline conversions and Customer Match lists
• Contribute to SOPs, playbooks, and scalable workflows
• Protect lead quality through disciplined execution

• Expert-level experience with Google Search campaigns
• Typically 6+ years managing Google Ads for B2C lead generation, or equivalent experience
• Experience managing $200K+ in monthly ad spend across multiple client accounts at once
• Strong track record optimizing for CPL efficiency and lead quality
• Strong working knowledge of GA4
• High proficiency in Google Sheets (data manipulation, formulas, analysis)
• Fluent English, with excellent written and verbal communication skills
• Available during…