Brand Manager, PriorityPet Urgent Care; Fully Remote

• Evolve brand positioning and messaging for Priority Pet Urgent Care to attract veterinary professionals and build the pipeline of doctor partners.
• Maintain brand guidelines and value propositions tailored to veterinarian audiences.

Social Media & Content:

• Lead creation, launch, and ongoing management of PPUC corporate social media channels.
• Develop a content strategy that builds brand awareness and engages veterinary professionals through organic content and storytelling.

Events & Digital Marketing:

• Support trade show and industry event marketing strategies to increase awareness among veterinary professionals.
• Partner with performance teams to grow the partner doctor pipeline through paid media campaigns and SEO best practices.
• Track and analyze campaign performance across engagement, lead generation, and conversion metrics.
• Partner cross-functionally with Growth, Talent Acquisition, Strategy, Marketing, and Leadership teams to align brand and recruitment marketing strategies.

Alliance Animal Health is a veterinary services company supporting animal hospitals and growing its Priority Pet Urgent Care brand, which provides after-hours urgent care for pets. The company fosters a drug-free, smoke-free, equal opportunity workplace culture.