Asian American Expo Marketing - Local Community & Influencer Outreach

• Bonus based on performance
• Company parties
• Flexible schedule

America’s largest Lunar New Year spectacle is back and bolder than ever! Spanning 7 massive halls with over 1,400 vendors, the Asian American Expo brings you the ultimate celebration of mouthwatering Asian street food, nonstop cultural performances, and high-energy excitement. Step into the Year of the Ram, grab your official Red Envelope at the door, and get ready to experience the luckiest weekend of the year!

We are seeking a high-energy, results-obsessed Marketing Contractor to drive direct ticket sales for the Asian American Expo 2027, America’s largest Lunar New Year celebration (7 massive halls, 1,400+ vendors, and hourly cash Red Envelope prize drops taking place January 16–17, 2027 at the Fairplex in Pomona, CA). This is NOT a brand awareness or vanity metrics role. We are looking for a direct-response outreach strategist whose sole focus is converting Southern California local audiences into paying ticket holders through nano/micro-influencers and grassroots digital community channels.

• Nano & Micro-Influencer Acquisition: Identify, pitch, and onboard local SoCal nano/micro-influencers (foodies, lifestyle, family, culture, and local deals) with active, hyper-local followings to promote the Asian American Expo.
• Grassroots Community Marketing: Actively seat promotional messaging, ticket offers, and event announcements across regional SoCal Facebook groups, local community forums, Nextdoor, Reddit, and cultural community boards.
• Direct-Response Campaign Execution: Focus messaging around high-converting hooks, specifically highlighting the event scale, food night market, and the "Luckiest Weekend of the Year" Red Envelope cash/prize drops.
• Weekly Conversion Tracking: Monitor link clicks, promo code redemptions, and ticket conversion rates, optimizing or sun setting non-performing partnerships weekly.

• Primary Metric: Total Event Ticket Sales & Revenue Generated (analyzed on a day by day snapshot compared to last year).
• Secondary Metric: Number of activated, high-converting local SoCal creators actively posting and driving trackable sales.

• Proven Track Record: Demonstrated experience in direct-response marketing, affiliate management, event ticketing, or conversion-focused influencer outreach.
• SoCal Market Familiarity: Deep understanding of Southern California sub-markets, local food culture, Asian community networks, and regional interest groups (LA, SGV, Orange County, IE).
• Outreach Hustle: Strong negotiation and persuasion skills to quickly secure high-converting partnerships on lean timelines.
• Tools: Proficiency with Google Workspace, affiliate/promo tracking tools, Meta/Facebook group networking, and social outreach management.

This is a remote position.