REMOTE - Senior Brand Manager – National Restaurant Chain

• 100% REMOTE, 100% REMOTE
• $130,000- $140,000base salary range + annual bonus potential!

JOB TITLE: 100% REMOTE
- Senior Brand Manager – National Restaurant Chain

TYPE:
100% REMOTE in the United States, however, cannot support remote work from :
Alaska, California, and Hawaii.

COMPENSATION: $130,000- $140,000base salary range + annual bonus potential!

• Experienced leading and managing brand calendar
• Experience managing a team
• Experience in QSR (Quick Serve Restaurants), food & beverage, retail, hospitality, or consumer brands preferred

• The Senior Brand Manager is accountable for brand strategy, marketing calendar management, and creative oversight.
• Key responsibilities include building and stewarding an insights-led annual marketing calendar, developing compelling promotional and brand initiatives that populate the calendar, and bringing all activities to life across paid, owned, and earned channels with high-quality, effective execution. This position will also play a primary role in overseeing media and the relationship with the media agency.
• Reporting to the Senior Director of Brand Marketing, the Senior Brand Manager will manage two direct reports:
  Manager, Graphic Design & Art and Associate Manager, Brand Marketing.
• A Marketing Operations Associate will not report into this role but will partner closely to support execution.
• This is a critical position within the Marketing organization, accountable for both setting brand strategy and ensuring it is executed with excellence.
• The role is intentionally hands-on—the Senior Brand Manager is expected to lead, build, and deliver the work, not simply direct it.

• Own brand positioning, messaging, tone, look and feel, and brand guardrails
• Ensure consistent application of brand voice and visual identity across all channels
• Translate insights and performance into actionable brand strategies
• Annual Marketing Calendar Leadership
• Build and manage a 6+ month forward-looking marketing calendar
• Ensure the right balance of traffic-driving and brand-building initiatives to meet business goals
• Define initiative timing, sequencing, and success metrics

• Lead development of promotions and key initiatives across cross-functional teams
• Define offer strategy, messaging, and business objectives
• Ensure campaigns align to brand strategy and deliver against business objectives
• Channel Planning & Media Integration
• Define channel roles across paid, owned, earned, and in-shop environments
• Ensure channel requirements, asset needs, and readiness timelines are clear
• Partner with media agency on planning, execution, and optimization

• Own and develop clear, strategic creative briefs that translate strategy into execution
• Lead end-to-end creative development across internal and external teams
• Provide clear, consolidated feedback tied to strategy, brand standards, and performance
• Ensure creative is developed for channel-specific formats and optimized for performance

• Manage creative agency roster, including partner selection, scope, and performance
• Partner with PR agency on earned media strategy and key moments
• Hold agency partners accountable for quality, performance, brand adherence, and timelines

• Partner with Operations, Digital, Finance, and Field teams to align on initiatives
• Drive readiness, coordination, and execution across all functions
• Operate as a hands‑on leader‑personally driving progress and solving problems
• Experimentation & Performance Optimization
• Establish and lead a testing and learning agenda across campaigns and channels
• Use data and insights to…