New Business Insight Lead; User Growth); Fully Remote

• Optimize user growth and marketing strategies across Binance's global ecosystem.
• Lead full-funnel user journey analysis from acquisition to activation, conversion, and retention.
• Drive multi-channel user acquisition including KOLs, paid ads, SEO, referrals, and communities.

Requirements:

• 8+ years in user growth, performance, or digital marketing with global market experience.
• Strong data mindset, familiar with growth tools and KPIs;
  Web3/fintech background preferred.
• Bilingual English/Mandarin required to coordinate with overseas partners and stakeholders.

Why Binance:

• Shape the future of finance and collaborate with world-class talent in a flat, user-centric organization.
• Tackle challenging projects in a fast-paced, innovative environment with autonomy.
• Enjoy a remote-first work arrangement and competitive company benefits.

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, the company offers a wide range of digital-asset products and is committed to increasing the freedom of money.