Communications Organizer

Job Title: Chapter Communications Organizer

Chapter: Washington State Chapter

Reports to: Chapter Director

Location: Seattle or Remote anywhere in Washington

Supervises: N/A

At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future.

By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 700 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers.

We are also proud to be a unionized employer, with three labor unions representing more than half of our employees.

This position is responsible for creating and managing many aspects of the Washington State Chapter’s external and internal communications strategies so that the organization can effectively recruit and empower our members and supporters to win campaigns.

This position is extremely collaborative in nature. The Chapter Communications Organizer will team up with volunteer leaders and staff to promote campaign activities (e.g., events, petitions, action alerts), provide strategic guidance, train volunteers, and execute tactics that require building group consensus.

This position also collaborates with national Sierra Club communications staff to amplify national campaign messages at the state level.

• Collaborating with the Chapter Director and volunteer leaders, develop and oversee execution of a communications plan that enhances the Washington State Chapter’s communications and digital engagement strategies or practices to achieve our campaign outcomes.
• Design and implement individual Chapter communication efforts via email, text, social media and other channels that lead to consistent member engagement and list growth.
• Organize, foster and steadily grow a team of skilled volunteers that execute communications tasks at the Chapter and Group-level. Utilize this team to build additional communications and digital organizing capacity, delegate tasks, and help execute on all communications goals.
• Provide strategic oversight and develop tools, informed by data, to guide staff and volunteer leaders on messaging, issue framing and use of digital communication tools to achieve campaign goals and members engagement.
• Implement processes, protocols, templates and trainings for volunteers and staff on communications protocols, messaging strategies and media tactics that support them in executing their own communication and digital organizing efforts including but not limited to: e-newsletters, action alerts, press materials and social media posts. Helps volunteers access and use club communications platforms, branding and other relevant resources.
• Monitor and analyze key performance metrics, develop benchmarks and key performance indicators for success of campaign effectiveness, make recommendations to improve the efficiency of digital and communication efforts.
• Maintain the content, functionality, and optimization of the Chapter website and related campaign or Group websites.
• Design, coordinate, and produce content for periodic Chapter newsletter or e-newsletter to members and supporters. Part of this involves coordinating a group of issue experts to produce content on specific topics.
• Collaborate with Chapter Director to assist with fundraising efforts as needed.
• Coordinate efforts with other departments and chapters within Sierra Club to refine the Washington State Chapter’s messaging and campaign tactics.
• Serve as senior editor for media advisories, press statements, and press releases.…