Head of Marketing

Giving What We Can
· Remote (UTC-6 to UTC+3)
· Full-time

Sadly, in recent years, some of the biggest problems in the world have gotten worse. The decades-long decline in extreme poverty has slowed, and is set to reverse by 2030. Factory farming continues to grow, with 13 billion farmed animals killed annually in the U.S. alone. And for the first time in 50 years, there is no treaty limiting US and Russian nuclear arsenals.

Giving us hope and energizing us is that research‑backed, scalable, but grossly underfunded ways to make progress on these problems exist.

If the 1% richest in the world would donate 10% of their income we could within years end extreme poverty, end hunger and malnutrition, massively reduce factory farming and much, much more.

And whilst every donation towards a high‑impact organisation might be small in comparison to the entirety of the problem, every donation can make an extremely meaningful difference in the lives of the individual humans or animals that benefit from it.

That’s why more than 10,000 people have pledged at least 10% of their income to the world's most effective charities by taking Giving What We Can’s 🔸10% Pledge. The entire GWWC community already gives over $80 million every year - funding malaria prevention, global poverty reduction, animal welfare, work on global catastrophic risk and more.

Our goal is 1 million pledgers giving at least $3 billion annually to high‑impact organisations.

That’s roughly 100x where we are today. If we get there, it would enable the prevention of tens of thousands of deaths from preventable diseases every year, set us on track to end needless suffering of animals in factory farming, and significantly reduce global catastrophic risks, among other things. And it would set a new social norm of significant and effective giving.

We're looking for a Head of Marketing to make that possible.

Someone who can communicate ideas that matter with clarity and beauty, build a world‑class brand, and create the systems that turn attention into action at scale.

This is a rare moment for GWWC. We have strong foundations: a brand and research‑base with real credibility, endorsements from Nobel laureates to bestselling authors, tools like the Birth Lottery that have gone viral, and a community that has donated over half a billion dollars already. What we haven't yet built is a dedicated marketing function with the leadership, strategy, and infrastructure to match our ambitions.

That's what you'll do.

You'll have a significant marketing budget that will scale with results as the organisation grows and the freedom to bring in talent as needed. You'll take what's already working and make it extraordinary, while building the new capabilities we need to reach audiences far beyond our current community. As some indication of what success in this role might look like, over the next couple of years your team might have:

• Created communication that inspires many more donors to consider the effectiveness of their donation, leading to hundreds of thousands of people making their first donation to a high‑impact organisation on Giving What We Can’s platform.
• Created cost‑effective and scalable methods of marketing‑led growth, whilst scaling the marketing budget from ±$300k per year to $M per year.
• Designed (digital) campaigns that have reached hundreds of millions of people, significantly increasing the amount of people inspired by the principles of effective giving globally.
• Worked with our community and our ambassadors to create video and written material both digital and physical, inspiring tens of thousands of people to take a 🔸10% Pledge or 🔹Trial Pledge.

Communicate complex ideas with clarity and warmth. Our cause areas span global health, animal welfare, and global catastrophic risks, including AI safety and nuclear risk. You'll need to develop genuine understanding of these domains and communicate about them in ways that are intellectually honest, emotionally resonant, and accessible to audiences far beyond the effective altruism community. You can take a Give Well cost‑effectiveness analysis and turn it into a compelling social post, newsletter or…