Leasing & Marketing Manager

Leasing & Marketing Manager — The Reserve NYC ( Multi-Market Portfolio)

Luxury coliving & furnished housing | Based in NYC | $95k-110k performance bonus

We’re hiring a Leasing & Marketing Manager — a dual-function role that owns both the leasing pipeline and the marketing engine at The Reserve NYC (256-unit luxury coliving in East Harlem), with responsibility expanding across our growing portfolio in Nashville, Raleigh, and other emerging markets.

This is not a siloed marketing job or a pure leasing coordinator role. We need someone who can close deals and build the campaigns that fill the funnel. You’ll run tours, convert leads, and negotiate leases — and you’ll also own the niche listing channels, local partnerships, digital advertising, and content strategy that keep qualified prospects coming in.

Every property has a furnished housing component — coliving suites, flex-term units, and fully furnished apartments for travel nurses, corporate relocators, grad students, and remote workers. Leasing and marketing these units requires creativity, hustle, and deep knowledge of where non-traditional renters actually look.

• Manage the full leasing cycle: lead follow‑up, scheduling and conducting tours, application processing, lease execution, and move‑in coordination
• Drive occupancy by converting leads quickly and reducing days‑on‑market across coliving suites and furnished units
• Set and negotiate rental rates; partner with property management on pricing strategy for short‑term, mid‑term, and long‑term lease structures
• Manage renewal outreach and lease renewal negotiations to maximize retention and on‑budget revenue
• Monitor the leasing pipeline daily; track lead sources, conversion rates, and occupancy targets
• Maintain accurate prospect and resident records in the CRM (EliseAI or Hub Spot); follow up persistently and professionally

• Own niche listing channels — daily management, reposting, and creative testing across Facebook Marketplace, Spare Room, Furnished Finder, Craigslist, and Reddit
• Develop and execute lifestyle‑forward marketing content for non‑traditional renters (travel nurses, corporate relocators, grad students, remote workers)
• Build and maintain local partnerships per market: cafes, gyms, coworking spaces, brokers, universities, medical centers, corporate HQs, relocation services, and micro‑influencers
• Manage digital advertising campaigns on Google and Meta; monitor spend efficiency and reallocate based on cost‑per‑lease performance
• Maintain property landing pages, lead capture tools, and connections to tour schedulers; handle basic on‑page SEO
• Run Instagram and Tik Tok with a neighborhood‑first, lifestyle‑driven lens; coordinate photo/video shoots per property
• Keep all major ILS listings accurate (, Zillow, Street Easy) and supplement with niche platform exposure
• Build SOPs for channel management, listings, and campaign launches as the portfolio scales

• Track and report weekly leads by channel, market, and unit type — furnished vs. unfurnished broken out
• Own cost‑per‑lead and cost‑per‑lease metrics; provide weekly performance summaries to property leadership
• Deliver monthly marketing and leasing reports with strategic recommendations to ownership

• 3‑5 years of combined experience in leasing and marketing within multifamily, luxury real estate, furnished housing, coliving, or hospitality
• Proven track record closing leases and consistently hitting occupancy targets
• Hands‑on experience with niche platforms (Facebook Marketplace, Spare Room, Furnished Finder, Craigslist, Reddit)
• Experience leasing and marketing furnished, flex‑term, or coliving units to non‑traditional renters
• Google/Meta ads, CRM management (EliseAI, Hub Spot, or similar), and basic on‑page SEO
• Strong communication and negotiation skills; ability to build rapport quickly and guide prospects to signed leases
• Creative instincts — copy, shoots, and adapting voice across platforms
• Scrappy, detail‑obsessed operator who thrives in a fast‑paced, lease‑up environment
• Familiarity with New York residential tenancy law a plus

• Experience with AI leasing tools (Meet Elise or similar)
• Multi‑market or lease‑up launch experience
• Spanish language skills

• Base salary: $95,000 — $110,000, commensurate with experience
• Performance bonus tied to occupancy and leasing goals
• Strong benefits package including health, dental, and vision
• Significant on‑site rent discount
• Full creative and leasing autonomy with direct visibility to ownership
• Real career runway at a fast‑growing national property management firm