Assistant Manager, Online , Women's

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must‑have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast‑paced environment where our employees can be their most authentic selves. Here, we’re family.

The Assistant Manager, Online Experience develops category‑specific strategies for Women’s with Global Merchants, Planning, Stores, Commercial Planning, & Marketing to drive a customer‑focused shopping experience and establishes Old Navy Online as the destination for product authority and customer engagement. This position will lead category experience teams and be accountable for a division‑specific online P&L in US and Canada, which drives a frictionless and seamless omni experience and drives continuous improvement on the site & app with a mobile‑first mentality.

• Own the web presence and primary KPIs for key categories ensuring the site and app meet branding guidelines and consumer expectations
• Partner with Global Merchant leadership to understand merchandising objectives, Merch Planning to understand inventory objectives, and Commercial Planning to understand commercial imperatives to develop the Online category experience priorities
• Develop category roadmaps focused on driving improvements that result in improved customer satisfaction, increased traffic, conversion and sales
• This position will have P&L accountability for categories totaling ~$300M in annual online sales

• Partner across the organization with Product Design & Development, Commercial Planning, Store Visual Merchandising, Online Operations, Innovation & Platform Operations, and Marketing to build cross‑functional teams, alignment and prioritization of key initiatives
• Partner with Global Merchandising teams to ensure the full assortment of products are correctly represented across our site and app
• Partner with broader Old Navy Online team in the continual evolution of Old Navy online to improve primary ecommerce metrics in support of Ecommerce goals
• Partner with Brand Marketing and Global Merchandising peers to proactively identify strong product stories for incoming traffic from social, email, natural search, and other channels to optimize the online customer shopping experience
• Partner with Creative Marketing team and provide detailed online experience playbooks to define creative priorities to be executed against based on business plan

• Examine category merchandising and commercial strategies of key competitors and best‑in‑class online retailers to identify the most significant opportunities to improve customer experience across categories
• Monitor and make recommendations for category‑specific improvements with the expectation of continual improvements in conversion and revenue across all devices
• Provide leadership and partnership in the ideation of A/B tests to optimize customer experience for both divisional experience and new site functionality
• Analyze data at a granular level, summarize concisely and report out key learnings
• Distill trends from raw data. Use reporting to drive changes in division experience and site improvements
• Daily monitoring and reporting on primary KPIs to understand the business and help optimize conversion and revenue goals

• 2+ years of professional experience in eCommerce or strategy functions within DTC and/or indirect eCommerce businesses
• 1+ year of industry experience in CPG, FMCG, Beauty, Fashion, or Apparel, preferably within a matrixed enterprise generating $8B+ in annual revenue
• Retail math fluency:
  Strong command of retail math and key performance drivers, with the ability to clearly articulate how traffic, conversion (CVR), AUR, AOV, units per transaction, and promotional depth…