Lead, Retail ; Direct – Jordan NA

POSITION LOCATION & SCHEDULE

This position is based at our incredibly beautiful worldwide campus headquarters location in Beaverton, Oregon. You'll work a "4/1 hybrid" schedule - Mondays - Thursdays are in the office and it's optional if you'd like to work Fridays from the Nike campus office or your home office.

At Jordan Brand, we believe there is Greatness in everyone. Our mission is to inspire and unleash personal greatness across the world—and in doing so, unite a global community driven to change the game for good.

Rooted in basketball, streetwear, and community, Jordan Brand began as an homage to one player:
Michael Jordan. Today, it stands as a symbol of relentless pursuit, peak performance, and uncompromising creativity.

We’re looking for our next MVP
—an experienced Lead,
Retail Experience (Direct) for Jordan North America to help level up the Jordan Retail experience. This role is for an entrepreneurial, consumer‑obsessed leader who thrives in ambiguity, brings ideas to life through collaboration, and knows how to turn strategy into impact at scale.

You will play a pivotal role in shaping 365 retail experiences
, leading brand strategies across direct, consumer, and community‑led product launches that drive both brand heat and business growth. Success in this role requires a strong understanding of the retail and cultural landscape, an instinct for what moves the consumer, and the ability to lead through influence across the Jordan and Nike matrix.

This is a role for someone who combines leadership, creative instinct, and operational rigor, and who shows up every day with a growth mindset and a commitment to excellence.

This role will lead and drive the Jordan 365 Retail Experience strategy for North America, setting the vision and driving the evolution of integrated retail marketing across Nike and Jordan owned stores. This role will unlock end-to-end, integrated marketing plans rooted in the consumer journey, elevating Jordan Brand storytelling, destinations, and in-store experiences.

Operating at the intersection of brand, commerce, and culture, this role partners closely with North America and Global cross‑functional teams to bring Jordan destinations and key seasonal product stories to life—especially in priority cities and communities. The role blends the art and science of marketing and visual merchandising
, combining consumer insight, business obsession, and creative excellence to deliver best‑in‑class retail experiences that drive both brand heat and marketplace impact.

• Own and evolve the North America Jordan Retail Experience vision
  , aligned to the broader Jordan Brand and Nike marketplace strategy
• Develop and maintain a 365 NA Retail Experience playbook, guiding seasonal, city, and evergreen retail storytelling
• Lead integrated retail marketing plans that prioritize Jordan Brand destinations, moments, and immersive storytelling
• Identify and develop store marketing moments in key cities
  , in partnership with NA Jordan Retail, Nike Store Marketing, and City Brand teams
• Ensure retail experiences reflect deep understanding of consumer insights, cultural relevance, and local nuance
• Partner closely with Global teams and North America functions
  , including Retail Marketing, Brand Marketing, Merchandising, Visual Merchandising, Territory Retail Marketing / VMS, and City Brand teams
• Own projects end‑to‑end, including Communication strategy, Brief development and presentation, Store mapping and experience planning, Program overviews and workback schedules, Creative reviews and approvals, Budget management, Agency briefing, distribution, and post‑program recaps
• Lead collaboration across key stakeholders, ensuring clarity of vision, creative excellence, and operational rigor
• Drive high standards across concept development, execution, and delivery.
• Support and scale O2O (online‑to‑offline) marketing programs
  , integrating digital and physical experiences across Jordan Retail
• Partner with business units and merchandising to integrate commerce capabilities into retail storytelling and execution
• Synthesize results, insights, and best practices to continuously improve…