Head of Guest Experience

About the Role

The Head of Guest Experience is a member of the US Convenience & Mobility leadership team and will own merchandising, buying, proprietary food and beverage. Duties include full P/L, short‑ and long‑term corporate planning, and cross‑functional leadership with Operations, Marketing, HSE&C, Accounting, Construction, and HR. Ownership of all GFRS vendor relationships.

• Play a key role in defining the integrated proprietary food and beverage, merchandising, and buying.
• Own and deliver the P/L across merchandising, proprietary F&B and partner with operations to deliver store performance.
• Develop and implement merchandising, proprietary food and beverage, and buying strategies/tactics that differentiate brands from competition as a top convenient destination.
• Maintain an awareness of and evaluate the effectiveness of current industry and product trends to stay relevant to the C‑Store shopper.
• Research and analyze sales information to identify market trends, especially to attract new guests and transactions to the store.
• Analyze sales, internal feedback, and historical data to influence product placement decisions.
• Drive the development of compelling brand‑specific offers for consumers within the store, including product assortment, product mix, and pricing.
• Oversee a team of category managers focused on all product categories within the store (NAPB, COS, beer, wine, tobacco, proprietary F&B, GM, private brand, and car wash).
• Own all of the GFRS vendor relationships and oversee a team that facilitates vendor negotiations and negotiates on categories.
• Partner with the marketing team in the development and execution of strategic merchandising initiatives.
• Develop and implement the proprietary F&B strategy by leading the R&D/Innovation teams through offer development, testing, and operationalizing through multiple channels across the network and brands.
• Set clear and challenging goals that inspire the organization to improve performance, be tenacious, and accountable in driving results.
• Take risks using data and input from others to foresee possible threats and unintended circumstances from decisions.
• Recruit top talent, motivate the team, delegate effectively, celebrate diversity within the team, and manage performance.
• Ensure personal and team compliance with BP's Code of Conduct and demonstrate strong leadership of BP's Values & Behavior.

Bachelor’s degree in Marketing, Supply Chain or related field.

Competencies include: ability to manage multiple priorities; strong planning and organizational skills; ability to set appropriate goals and realize accomplishments; ability to synthesize information and draw actionable conclusions; strong analytical skills; excellent leadership and management skills; ability to generate trust and build alliances with team members; ability to communicate effectively and professionally with all levels of management.

• Agility core practices
• Agreements and negotiations
• Analytical Thinking
• Business Acumen
• Commercial Acumen
• Communication
• Continuous Improvement
• Continuous Learning
• Creativity and Innovation
• Customer and competitor understanding
• Customer centric thinking
• Customer data knowledge
• Data Analysis
• Data visualization and interpretation
• Decision Making
• Digital Collaboration
• Digital Fluency
• Industry knowledge and advocacy
• Integrated pricing
• Knowledge Sharing
• Market
• Negotiation planning and preparation
• Offer and product knowledge

• Travel Requirement:
  Up to 50% travel should be expected with this role.
• Relocation Assistance:
  Relocation may be negotiable for this role.
• Remote Type:
  This position is a hybrid of office/remote working.

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics such as race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to BP’s recruiting process. If you are selected for a position, your employment may be contingent upon adherence to local policy, including pre‑placement drug screening, medical review of physical fitness, and background checks.