Retail Territory Leader; Atlanta

Position: Retail Territory Leader (Atlanta)
Position Overview The Retail Territory Leader is a field-based role responsible for covering an assigned route across the Atlanta area, with occasional travel to other markets as business needs arise.

This position serves as the face of Daisy Brand at the retail level, educating store personnel and consumers, optimizing shelf presence, gathering competitive intelligence, and ensuring Daisy Brand remains visible and competitive in the dairy aisle. They will also ensure product freshness for all retail stores in the region. The representative’s focus is on deepening relationships with existing retail partners and maximizing brand performance within those stores.

As this is a field position, the expectation is to be in-store Monday through Thursday, with Friday as a home office and administrative day.

The anticipated overnight travel requirements are on average 50% per month.

Responsibilities Educate store personnel and consumers on Daisy Brand products, brand story, and competitive advantages

Assess and adjust shelf positioning across assigned stores and take steps to optimize placement and distribution

Track and report category activity, pricing, and shelf trends

Engage with shoppers in a natural, consultative way to understand purchasing behavior and gather feedback

Deliver weekly written updates summarizing store visits, market observations, and follow-up needs

Log in-store activity and data using field software

Collaborate with the broader sales team on brand initiatives and market strategies

Build strong, mutually beneficial relationships with retailers

Other duties and special projects as assigned

Qualifications

Bachelor’s degree, preferred

Bilingual in Spanish and English, preferred

Minimum 2 years of experience in CPG, retail sales, or a related field

Proficiency in Repsly or another field activity management software, with ability to track record of engagement with diverse stakeholders across retail and corporate sales environments

Proficiency in Microsoft Office Suite (Excel and Word)
Strong verbal and written communication skills

Comfortable working independently in the field with minimal day-to-day supervision

Demonstrated ability to build and maintain relationships with retail partners and store-level personnel through establishing credibility and trust

Valid driver’s license and clean driving record

Ability to drive multiple hours daily

Ability to lift up to 20 lbs Ability to work in cold environments (retailers’ refrigerated sections)
Additional Benefits Competitive salary commensurate with experience.

Monthly car allowance of $800, along with a competitive per-mile reimbursement for business travel.

Company provided phone, tablet, computer, and printer.

Daisy Brand is the market leader in two billion-dollar categories – sour cream and cottage cheese. Headquartered in Dallas, Texas, we’ve earned the trust of Americans through consistency and quality across five generations as a family-owned company. Our success has been guided by a simple belief: good food, much like good work, starts with integrity. That mindset continues to shape how we make our products, run our business, and support the people behind the brand.

At Daisy Brand, tradition and innovation go hand in hand. We invest thoughtfully in advancements that strengthen our products and operations, supporting responsible, long-term growth. In 2025, we broke ground on a new manufacturing facility in Boone, Iowa, further strengthening our supply chain alongside our established plants in Garland, Texas;
Casa Grande, Arizona; and Wooster, Ohio. Looking ahead, our state-of-the-art Innovation Center, opening in 2026, will bring together research, food science, culinary, and technology teams to shape the future of our products. Recent work from these teams includes the development of the squeeze pouch and new line of dips, reflecting an intentional approach to modernization while staying true to the quality our consumers expect.

At the heart of Daisy Brand is its people. The company is intentionally structured to be collaborative and accessible, with an entrepreneurial mindset encouraged at every level. We hire with the goal of building long-term careers…