Regional Sales Manager – Retail; Bakery, Deli​/Private Label

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Full-time Regular CA, US

8 days ago Requisition

Salary Range: $ To $ Annually

Location: California – Remote/Home Office Based
Preferred

Location:

Los Angeles Area or Central California
Travel: 50-70%

Bridor is a North American leader in the development and manufacturing of premium European-style breads, pastries, croissants, and viennoiserie. As part of Groupe Le Duff
, Bridor combines traditional French baking expertise with modern manufacturing technology to deliver innovative, high-quality bakery products to retail, food service, and hospitality customers throughout North America.

As our business continues to grow, we offer employees the opportunity to contribute directly to our products, customer relationships, market expansion, and long-term success.

Bridor is seeking a Retail Regional Sales Manager with a genuine passion for bakery to drive retail growth throughout the Western United States.

This position requires an established network of relationships with retail buyers, category managers, brokers, and distributors
, particularly those connected to leading grocery and retail food chains on the West Coast. The Regional Sales Manager will use these relationships to introduce Bridor's premium bakery products, develop new business, expand existing accounts, and strengthen Bridor's presence within In-Store Bakery, Deli, and Fresh perimeter departments.

The ideal candidate understands how Bakery and Deli categories operate, how category reviews are conducted, and how leading retailers evaluate and commercialize new products. This individual should be enthusiastic about bakery products and able to turn strong industry relationships into sustainable sales growth.

This is an excellent opportunity for an accomplished retail sales professional to represent a premium bakery brand and play a visible role in Bridor's continued U.S. expansion.

• Grow strategic retail accounts throughout the Western United States
• Develop new business with leading grocery and retail food chains on the West Coast
• Build and maintain strong relationships with retail buyers, category managers, brokers, distributors, and other key decision-makers
• Introduce and present Bridor’s premium bakery products to prospective and existing customers
• Lead category reviews, business reviews, product presentations, and customer meetings
• Identify assortment, merchandising, private-label, and category-growth opportunities
• Develop and execute account-growth plans and regional sales strategies
• Use category insights, customer data, and market trends to support recommendations
• Maintain direct ownership of customer relationships while working with broker and distributor partners when appropriate
• Manage sales forecasts, account activity, business opportunities, and customer information
• Partner with Marketing, Research and Development, Operations, and senior leadership to support customer-growth initiatives
• Represent Bridor at customer meetings, trade shows, and industry events

• Five to ten years of retail food sales experience
• A genuine passion for bakery products and the premium bakery industry
• An established network of contacts with retail buyers, category managers, brokers, and distributors
• Strong relationships with leading grocery and retail food chains on the West Coast
• Experience selling directly to grocery retail organizations
• Strong understanding of In-Store Bakery, Deli, and Fresh perimeter departments
• Experience with category reviews, assortment planning, merchandising discussions, and retail buying…