Account-Based Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e‑signature and contract lifecycle management (CLM).

The Account‑Based Marketing (ABM) Manager will develop, execute, and measure highly personalized, multi‑channel marketing campaigns focused on driving expansion, retention, and advocacy within our most strategic enterprise client accounts. This role is a critical link between Marketing, Sales, and Customer Success, ensuring a cohesive and targeted approach to maximizing the adoption of our IAM product with our largest customers.

• Collaborate closely with Enterprise Account Executives (AEs) and Customer Success Managers (CSMs) to identify whitespace opportunities, cross‑sell/up‑sell potential, and strategic relationships within a named list of 10‑15 top‑tier accounts
• Design and execute highly personalized ABM campaigns across multiple channels, including personalized content, digital advertising (Linked In, programmatic), direct mail, executive events, webinars, and sales enablement assets
• Work with the content, product marketing, and values consulting teams to tailor messaging and value propositions specific to the goals, pain points, and existing tech stack of individual accounts
• Equip Enterprise Sales and CS teams with the necessary tools, talking points, and insights to activate their part of the ABM program and drive targeted engagement
• Define, track, and analyze key metrics, including pipeline influenced, account engagement scores, new contract value (ACV) from expansion, contact acquisition, and overall program ROI
• Present insights and recommendations to marketing and sales leadership
• Leverage intent data and platform intelligence to trigger timely, relevant campaigns, and surface high‑priority accounts and contacts to the sales team

• 5+ years of experience in B2B marketing, with at least 2 years specifically managing and executing ABM programs for enterprise or strategic accounts
• Demonstrated success in driving pipeline and revenue growth through targeted expansion campaigns (up‑sell/cross‑sell)
• Experience with modern ABM platforms (e.g., Demandbase, Influ2) and Salesforce (or a similar CRM) for tracking, reporting, and campaign management
• Experience with enterprise sales cycle, complex buying committees, and the distinction between Land and Expand strategies
• Bachelor’s degree in Marketing, Business, or a related field

• Excellent collaboration and communication skills, with the ability to influence cross‑functional teams (Sales, CS, Product)
• Experience in the B2B SaaS or Cloud Technology space
• Familiarity with leveraging Customer Health Score data from Customer Success platforms
• Experience developing and hosting executive‑level engagement events (e.g., executive round tables)
• Certification in relevant ABM frameworks or platforms
• Experience with strategic thinking and planning, proven results‑driven execution, high attention to detail and quality, analytical decision making

Hybrid:
Employee divides time between in‑office and remote work. Access to an office location is required. Minimum 2 days per week in‑office.

Base salary ranges by location (California: $101,500–$156,750;
Illinois, Colorado, Massachusetts, Minnesota: $97,000–$133,300;
Washington, Maryland, New Jersey, New York (NYC metro): $97,000–$139,525). Variable incentive pay and company bonus plan apply.

• Paid Time Off and company holidays
• Paid Parental Leave up to six months
• Full Health Benefits Plans (100% employer‑paid options)
• Retirement Plans with potential employer contributions
• Learning and Development opportunities
• Compassionate Care Leave

We do not provide visa sponsorship. Applicants must be authorized to work in the United States on a permanent basis without current or future sponsorship.

Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We will not discriminate based on any legally protected category. For more information, see EEO Know Your Rights poster.

Applications submitted through external sites may not be tracked in our system, and posting of applications may be restricted to the host portal. This position is not eligible for employment in Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia, or Wyoming.