Sales Director AdTech; Chicago

Sales Director

Remote position in Chicago, IL | Sales

Ground Truth is an advertising platform that turns real‑world behavior into marketing that drives in‑store visits and other real business results. We use observed real‑world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in‑store visits, sales, and more.

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At Groundtruth, we believe that innovative technology starts with the best talent and has been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team.

• Drive revenue by generating new business via prospecting and managing and growing existing, strategic accounts.
• Develop strategic account plans to grow assigned Holding Company and/or account list.
• Produce tailored proposals and recommendations to meet the needs of each client, and oversee the success of their campaigns.
• Lead negotiations with larger agency and client partnerships.
• Inform product/solution GTM strategy and product roadmap.
• Coach other sellers and help them grow and develop into high performing sellers.
• Go deep and wide across all accounts (agency + client direct) – expected to have far-ranging relationships across all partners/teams who touch strategic accounts (agency, client direct, creative agency, trading desk).
• Maintain a pipeline of new opportunities from current strategic accounts as well as un‑cracked new business (within specific agency holding companies/strategic client directs).
• Expertly communicate Ground Truth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in‑person, conferences, networking events, etc.).
• Represent Ground Truth through thought‑leadership opportunities at conferences (panel participant, moderating round‑tables, speaking engagements) and agency‑wide education/leadership sessions.
• Achieve sales quotas on a monthly/quarterly basis according to sales plan set by SVP and Managing Director.
• Meet all deadlines set by leadership to ensure proper information is effectively shared.
• Strong ability to communicate with senior‑level leadership and executives.
• Be a team player and a leader amongst your peers – contribute during team meetings, share market/product knowledge with larger team and step up to help team members when in need.

This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• Bachelor’s degree in Advertising, Marketing, Business or similar relevant field preferred, but not required.
• 5+ years Active Sales experience and/or may consider multiple years relevant sales experience with a proven track record of success for multiple years in a row.
• Expert communication skills (in‑person/on‑the‑phone presentations, email and general day‑to‑day in the office and with clients) – ability to pitch to all levels and audience sizes in any environment.
• Strong network of agency and client‑direct contacts throughout territory and beyond.
• Effective time management skills and the ability to multi‑task are imperative in this extremely fast‑moving role.
• Strategic and tactical thinker – ability to think outside the box to help solve problems for clients.
• Very strong attention to detail in all aspects of the business.
• Hunter mentality – ability to find new business (hot/cold leads), maintain and grow current business and constantly curate of pipeline of potential business.
• Expert‑level understanding of the mobile ecosystem and the various players in the space (location‑based, attribution partners, programmatic, rich media providers, etc.).
• Deep understanding of location‑based data, how it sourced, differentiators among major players and various ways of…