Area Sales Manager

Area Sales Manager – South East & London

Salary: £40,000 basic + Bonus
Benefits:
Company Car, Fuel Card, 25 Days Holiday + Bank Holidays

Location:

South East & London (home-based when not travelling)
Travel:
Regular regional travel with occasional visits to Midlands HQ

The Role

We are seeking an experienced Area Sales Manager to develop and grow business across the South East and London region. This is a field-based, home-working role focused on building strong customer relationships while ensuring full market coverage across a specialist product range used within the construction and metal fabrication sectors.

You will work closely with both customers and internal teams, including specification colleagues, to maximise sales opportunities and brand presence within the region.

Key Objectives

Develop direct business with metal fabricators, installers, merchants, glaziers and builders

Act as a key regional link to the specification side of the business

Increase sales and market penetration across the full product portfolio

Build long-term customer relationships to drive repeat business

Principal Responsibilities

Promote the brand and product range across the UK market

Increase sales while achieving optimum gross margin

Establish and manage pricing agreements within company guidelines

Ensure effective and responsible management of expenditure

Work in line with company policies and procedures

Tasks & Duties

Manage your own diary to maximise face-to-face time with customers and industry influencers

Maintain a detailed Outlook diary of appointments and plans

Provide concise written reports on key developments and activities

Proactively generate new sales opportunities and self-sourced leads

Follow up and convert inbound and internal sales leads

Prepare quotations in line with agreed margins and discount structures

Maintain and update customer information within company systems

Support colleagues to deliver a consistently high level of customer service

Contribute to centrally held databases, particularly for fabricators and merchants

Use catalogues, literature and promotional materials to support sales discussions

Identify and report new market opportunities and competitor activity

Attend and support relevant trade fairs and exhibitions, including manning company stands

Assist sales colleagues with quotations and technical guidance where required

Provide field-based technical and sales support when needed

Attend meetings and training sessions as directed

About You

Proven experience in field sales, ideally within construction, metal, glazing or building products

Strong relationship-building and negotiation skills

Self-motivated with excellent time management and organisation

Comfortable working autonomously in a home-based, regional role

Confident communicator with a proactive and professional approach

What’s on Offer

£40,000 basic salary plus bonus

Company car and fuel card

25 days holiday plus bank holidays

Home-based working with autonomy and support

Long-term career opportunity within a well-established business